Facebook settles Sponsored Story lawsuit for $20 million Facebook has agreed to a $20 million settlement to end a class action lawsuit brought by users who objected to the social network's use of their images in Sponsored Stories advertising. About 614,000 users who responded to the class action notification will receive payouts of $15 apiece. The remaining money -- about $11 million -- will be split between lawyers and Web-focused nonprofit groups. GigaOm (8/26), Wired.com (8/26), TechCrunch (8/26)  | Gamification: Build More Social Media Viewer Engagement Social media is the most effective & expansive business marketing tool out there. However, once launched, how do you proceed to engage the millions of potential users? Social media experts can greatly benefit from gamification tools and strategies, enabling them to deliver highly engaging platforms.
Learn more & register for the conference for $118. | | Collaborative photo-album feature comes to Facebook Facebook users can create shared photo albums that can be accessed and used by up to 50 people, each of whom can post up to 200 photos. The tool might prove popular for users who want to share photos of events and social gatherings. "We're really excited for launch because we think people will use [shared albums] in ways that we're not even thinking of," says engineer Bob Baldwin. Mashable (8/26)  | Forrester Report: Performance Strategies for Mobile & Web Delivery
Customers and prospects expect fast, quality web and mobile experiences independent of the browser, device, or network they use. Yet in a new commissioned study conducted by Forrester Consulting on behalf of Akamai, Forrester discovered that companies often struggle in this complex environment. Download the study now and see how you can do more while minimizing cost and complexity. |
 | How would you describe the working relationship between your tech team and your marketing team?  | Excellent | | Good | | Fair | | Poor | | Twitter combines beer and tennis for U.S. Open video campaign The U.S. Tennis Association and Heineken are partnering with Twitter to develop and deliver a video highlight-reel campaign promoted on the social network using Twitter's Amplify platform. The USTA will provide real-time video highlights of the U.S. Open tournament, each of which will have a five-second pre-roll Heineken ad. Adweek (8/26)  | Become a member of OPEN Forum and get connected
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 | Study: Brands see value in multiple Twitter accounts Sixty-three percent of brands maintain multiple Twitter profiles, up from 7% three years ago, according to a Brandwatch study. Some companies maintain dozens of accounts to streamline customer interactions. "Having different Twitter accounts makes a brand more human, as the customer knows it is a person on the other end and that they are specialists in resolving the problem you are facing," Brandwatch's Gina Horton wrote in a blog post. BizReport (8/27)  | Why Leading Marketers outperform
Evolving technology and social trends offer many avenues for improving customer engagements. Forward-thinking organizations can now interact with individuals, while using insights from hard data to improve how they invest in marketing resources. Read the free white paper for more information on how to launch a system of engagement that fuels growth and innovation. |
 | Collaboration, practice are at the heart of SAP's social success SAP North America has a presence on 25 social media channels and is able to keep its message on the same page by coordinating efforts and focusing on social skills, writes Gerry Moran, the company's director of social media marketing. SAP North America uses weekly social media calls to share best practices and successes, while having marketers practice headline and content creation and reformatting. "It's now become muscle memory for people to think about social first," Moran writes. SmartBrief/SmartBlog on Social Media (8/27) Are your social followers tuning in or turning off? If social media is the new television, then it's up to brands to ensure their social content is compelling enough to keep people's attention, writes Peg Fitzpatrick. That means focusing on entertaining people and adding value, rather than simply talking about yourself. "I'm not suggesting that you railroad your brand or water down your solid content, just that you also make sure that you're interesting and worth following on social media," Fitzpatrick writes. The Huffington Post (8/26) | Peruvian soccer team's haplessness is record-breaking, coach says A Peruvian soccer coach says his team deserves a Guinness World Record for shoddiness after conceding a string of hapless own goals, including one in which a defender blasted the ball into his own net after mistakenly thinking the referee had stopped play. Still, coach Edgar Ospina says he's happy that people have now heard of his team, Union Comercio. "Fifteen days ago, they thought we were an organization of shopkeepers. At least, now they know we are a football team," he says. Reuters (8/26) |  | I believe entertainment can aspire to be art, and can become art, but if you set out to make art you're an idiot." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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