Study: Facebook scam links net $200 million a year Scammers are earning $200 million a year by posting links leading to third-party websites on Facebook fan pages, according to an analysis. Researchers identified at least 20 "black marketing" sites where scammers post price lists for their services and bragged about creating customized fan pages simply to generate traffic for their scams. "Facebook doesn't ban us, simply because we generate the content on Facebook itself," one scammer said on Skype. The Guardian (London) (8/28)  | Building Productivity: Automating Time & Attendance in Manufacturing
Best-in-class manufacturing organizations are achieving higher levels of productivity and making data-driven decisions with an increased focus on automation. See how they are improving business outcomes by downloading this research paper today. |
 | How does your company make decisions about which marketing technology to invest in?  | It's primarily a decision that comes from the marketing department. | | It's primarily a decision that comes from the tech department. | | It's a collaborative decision involving marketing and tech. | | Golf Channel finds the rough with misguided MLK tweet The Golf Channel decided to mark the 50th anniversary of Martin Luther King Jr.'s "I Have a Dream" speech on Twitter by asking its 200,000 followers to share their " 'golf' dream." The network quickly drew fire for trivializing the civil rights battle, and deleted the message. "Not every brand fits every moment, and the Golf Channel learned this the hard way today," Alex Kantrowitz writes. Advertising Age (tiered subscription model) (8/28) | Agency poll: LinkedIn is top social media site for new business Some 46% of advertising agency leaders say LinkedIn is the "most important" social media site for creating new business, beating out blogs, Facebook and Twitter, according to a poll from RSW/US. The poll found that 92% of agency leaders use social media to generate new business, up from 58% in 2009. LinkedIn benefits by being more "top of mind" and "corporate," while requiring less continual effort, RSW/US President Mark Sneider said. Adweek (8/28) | Behind McCormick's search for a social media identity McCormick is a well-known brand, but launching a gourmet line aimed at young consumers created something of an identity crisis. To overcome that problem, social media chief Jennifer LaFrance says, she used online monitoring to figure out who the brand's fans really were, and focused her energies on a handful of social media platforms rather than spreading the brand too thinly across a range of platforms. SmartBrief/SmartBlog on Social Media (8/29) | Imma let you finish, but who was the best Batman of all time? Some fans were dismayed at the news that Ben Affleck had been cast as Batman for a "Man of Steel" sequel, but Affleck wouldn't be the first Caped Crusader to face low expectations. This gallery reviews the best and worst Batman performances of all time, from the camp of Adam West to the grittier stylings of Michael Keaton and Christian Bale. Wired.com (8/27) |  | Clever tweets aren't easy." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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