Twitter tests Facebook-style profile pages Twitter reportedly is testing a profile-page design that resembles that of Facebook. The design would allow users to put a picture and bio on the left side of their profile page and include a header image across the top. Users' tweet streams would appear underneath the header image. Bloomberg (2/12), Mashable (2/11)  | 3 Steps To Integrating Social Media Into Your Sponsorships -- Remarkable things happen when you integrate social into your sponsorship offerings. What kinds of remarkable things? How about more inventory, so you can boost your revenue? How about new offerings that will help you better compete for sponsorship dollars? Download your free guide today to learn more. | | Facebook executives explain their mobile ad strategy Facebook isn't planning to rapidly increase the number of mobile ads it displays this year, but it is experimenting with the size and position of ads to improve results, according to Chief Financial Officer David Ebersman. "All of this goes into trying to find the right balance," he said. Chief Operating Officer Sheryl Sandberg added that measurement is key to expanding Facebook's ad business. TechCrunch (2/11)  | Download: Seven Questions Every Advertiser Should Ask About Ad Performance
It's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your campaigns with these simple questions for maximum ROI. Get the guide! |
 | HTC collects 54,000 photos with Times Square campaign An 11-week campaign involving Times Square advertisements and social media outreach has netted HTC about 54,000 photos submitted by users in the U.S., the U.K., China, Hong Kong and Taiwan. The campaign featured paid ads on Facebook, Twitter, Weibo and WeChat. Adweek (2/11)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Can Google+ catch Facebook? Google+ has 1.15 billion users, but barely a third use the site on a monthly basis, according to a We Are Social analysis. The figures put Google+ near Facebook in terms of size, but suggest the network has a long way to go in terms of generating Facebook-style engagement, Christopher Ratcliff writes. eConsultancy.com (2/12)  | The 3rd installment of the sell-out Social Media in the Utilities Sector conference series returns this spring to London. With keynote presentations from an array of Utilities at the heart of social media strategy developments, this really is a unique event not to be missed! | | More people should respect us, social media managers say Three social media marketing managers contacted by Digiday said they don't get enough respect from colleagues, although they acknowledged that it's hard to create rigorous, quantifiable social media campaigns. "You can do your best and you can do things that are tried and true, but at the end of the day, it's kind of like gambling," one unidentified manager said. Digiday.com (2/11) | Trying to escape a crocodile? Don't bother climbing a tree Researchers have discovered that despite their stubby limbs, crocodiles are capable of scrambling up tall trees and even scaling fences and sheer walls. The behavior had previously escaped scientists' attention, perhaps because crocodiles usually dive back into the water when people approach. Wired.com (2/11) |  | Simply doing social media to do it is a waste of time." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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