Where does Twitter go from here? Concerns about Twitter's growth rate sent the company's stock price tumbling this week, and drew promises from CEO Dick Costolo that the social network will improve. Analysts say Twitter might have to add major features to fuel growth. "Clearly we've seen that other social sites, even ones that are much bigger, have kept growing by adding new features and new functionality," said Nate Elliot of Forrester Research. The Washington Post (tiered subscription model) (2/6), Reuters (2/6)  | The New Communications Standard
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 | Contest saw 5.4 million #EsuranceSave30 tweets Esurance's post-Super Bowl announcement that it planned to give away $1.5 million resulted in more than 200,000 people using the hashtag #EsuranceSave30 to join the contest within the first minute. According to Esurance agency Leo Burnett, the brand got 2.6 billion impressions on Twitter, the contest hashtag was used in 5.4 million tweets, and Esurance's Twitter account added 261,000 followers. A California man was awarded the money on Wednesday's "Jimmy Kimmel Live." Adweek (2/6) How one agency poaches customers of clients' rivals on Twitter Marketing agency LiveWorld was founded in 1996, but it has changed direction in recent years to become a social-marketing shop that handles accounts such as Wal-Mart, Procter & Gamble, Bank of America, Pfizer and Louis Vuitton. LiveWorld's specialty is "Twitter conquesting," in which offers are quickly tweeted to consumers who complain about rival brands. "We bring a human touch scaled by technology," CEO Peter Friedman says. Adweek (2/6) Team USA promotes Olympics with Facebook game The U.S. Olympic Committee is using social media to promote the Sochi Winter Olympic Games by taking the popular pastime of pin trading digital. The Facebook and mobile game Pinsanity allows players to collect virtual pins for the chance to win real Team USA ones. "We're trying to be innovative and connect with new and younger consumers," said Lisa Baird, the committee's chief marketing officer. Advertising Age (free access for SmartBrief readers) (2/6) |  | Download: Seven Questions Every Advertiser Should Ask About Ad Performance
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 | Mourning in the social media era Facebook recently helped a grieving father by creating a "Look Back" video for his late son, and officials at the network say they're looking at other ways to help grieving family members. That highlights the extent to which bereaved families are reliant on the good will of social networks, and shows the need for clearer legal frameworks for handling digital legacies, writes Jeff John Roberts. "But governments move slowly and, until they do, we can expect to hear more stories like the one about the grieving father," Roberts writes. GigaOm (2/6) |  | We don't think we need to change anything about the characteristics of our platform." -- Dick Costolo, CEO of Twitter, as quoted by Reuters | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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