Display Advertising: What Does Programmatic Mean?

ClickZ Media February 10, 2014 What Does Programmatic Mean? With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. - Adaline Lau Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. - Liva Judic Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers to accurately track and boost conversions and ROI. - Liva Judic Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. - Tessa Wegert Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding programmatic trading. - Yuyu Chen VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade Does Google Control Your Destiny? Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels Learning From the Super Bowl and the NFL About CRM Facebook "Can’t Buy Me Love" — Now "Likes" on the Other Hand... What Are the Signs of Convergence? Social Media Can Power Your Sales Pipeline LinkedIn Buys Job-Matching Firm Bright in Data-Centric $120M Move #SMIRNOFFSorbet: Pin Your Guilty Pleasures Without the Guilt Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Media Resources The Display Advertising Playbook Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Lauren Moores Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

AOP Digital Publisher of the Year 2010 & 2013 © Incisive Interactive Marketing LLC. 2014 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 This email is intended for tweetbroker.social@blogger.com. If you do not wish to receive this email please: Update Your Details or Unsubscribe. Web Version  |  Add to Safe Senders  |  Contact Us  |  Privacy Policy