Optimize Content Marketing for Conversions and Brand Credibility
Matthew Kumin | Publishing |       |  | It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? The New York Times? The Huffington Post? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Simply put, what kind of publisher do you need to be? For most brands, there are two sides to the content marketing coin: Content that develops credibility for... |
Why Mobile Chat Requires Kid Gloves
Charlie Pownall | Mobile | |  | Just as companies are getting comfortable managing their customers and their reputations on Facebook, Twitter, Sina Weibo, and other forms of social media, they must now consider their approaches to mobile chat platforms such as Whatsapp, Weixin/WeChat, and Line. The numbers are certainly compelling: Whatsapp boasts over 250 million active users, WeChat and its Chinese bigger sister Weixin together count over 300 million users, some 100 million of which are outside mainland China,... |
Four Visual Social Campaigns That Riff on Tradition
Tessa Wegert | Media Buying | |  | As digital platforms evolve and new media channels continue to emerge, marketers are forced to get creative. It isn't only a matter of cutting through ad clutter and demonstrating your brand's social media savvy. Social sites are where consumers are spending their time, and brands need to be there to receive them. You've seen the numbers: Instagram just reached 150 million active monthly users; Twitter's Vine has 40 million, tripling its user base since June; and YouTube recently... |
Millennial Media Forms Mobile Ad Exchange With AppNexus
Matt Kapko | Mobile | |  | The mobile ad tech space is on fire this summer as power and reach is consolidated among fewer, large-scale players. Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. The companies have joined forces to launch Millennial Media Exchange (MMX), which claims to be the world’s largest premium mobile advertising exchange. The move gives AppNexus an instant foothold in mobile, and Millennial access to one of the hottest ad... |
Six Best Practices to Steal from Native Advertising
Kristin Kovner | Media Buying | |  | We’ve gone native. This year’s top buzzword is already a billion-dollar business. According to a recent study by the OPA, 73 percent of publishers are already offering some form of native advertising – ads that integrate directly into the design of the publisher’s site, and are often produced by or in conjunction with the advertiser and run in the editorial stream. As ClickZ reported in June, native ad spending in 2012 reached $1.63 billion, on track to increase to $2.85... |
Toyota Racing Taps Twitter for Virtual Race Campaign
The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day.
Matt Kapko | Social Media | Print version Battle of the Binge: New TV Habits Emerge
According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive and totally interesting for advertisers.
Gary Stein | Strategies | Print version Convergence Analytics 2.0: Everybody is Still Measuring Everything
Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost.
Andrew Edwards | Actionable Analysis | Print version C3NY: SEO Not Dead, Just Evolving
Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according to industry executives gathered at the C3 search industry conference in NYC this week.
Mary Lisbeth D'Amico | SEO | Print version Nesquik’s #NationalBunny EarsDay Flops
Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation.
Lisa Lacy | Strategies | Print version 90% of Content Marketers Suffer From 'The Curse' & How to Remedy It
The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle.
Bryan Eisenberg | ROI Marketing | Print version Why is Digital Marketing Success So Elusive?
With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive?
Marko Muellner | Social Commerce | Print version Skype to Roll Out Rich Media and Android Advertising
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.
Susan Kuchinskas | Strategies | Print version AARP Taps Star Trek's George Takei to Navigate YouTube Series
Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series.
Lisa Lacy | Strategies | Print version 11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
Mark Ryan | Analyzing Customer Data | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment