Is Facebook clogging up your brain? ~ Social-News-Daily-socialmediatweetbroker

Twitter seeks billion-dollar loan ahead of IPO | Twitter talks TV ads for Ad Week audiences | Fox puts Super Bowl pregame ad up for grabs in social contest

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September 23, 2013

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Twitter seeks billion-dollar loan ahead of IPO
Twitter may go public sometime in the next two months, sources say, with Goldman Sachs likely to lead the initial public offering. The social network reportedly is seeking a credit line of as much as $1 billion ahead of the IPO -- a standard practice intended to help smooth over any pre-IPO jitters, but one that might also allow the network to make additional acquisitions to increase its appeal to investors. New York Post (9/21), The Guardian (London) (9/23)

How Google helps retailers turn Big Data into big insights
September 26 - 9am PT/12pm ET
Explore how retailers can glean profit-boosting ideas and forward-thinking solutions from giant datasets, courtesy of Google Cloud Platform. Featuring Daniel Powers, Director of Sales for Google Cloud Platform; Giovanni DeMeo, VP Global Marketing and Analytics for Interactions Marketing; and Paul Lilford, Global Director at Tableau Software. RSVP now!

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Twitter talks TV ads for Ad Week audiences
Twitter is positioning its Amplify and other advertising products as audience builders for networks as the industry meets for Advertising Week. Amplify, which allows Twitter to sell ads with TV companies and sponsors, is expected to be a major revenue push for social company ahead of its initial public offering. There is a connection between more tweets and better ratings; "the problem is, we can't tell which is doing which," said Marc DeBevoise, an executive vice president at CBS Interactive. The Wall Street Journal (tiered subscription model) (9/22)

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Fox puts Super Bowl pregame ad up for grabs in social contest
Fox, in a potential first for a Super Bowl broadcaster, is planning its own sponsored contest, with the ultimate prize being a 30-second pregame ad before the big game, according to this report. This contest is only for advertisers willing to pay a $150,000 entry fee and submit an ad, which will be voted on through social media channels. The New York Times (tiered subscription model) (9/20)

McDonald's social network storyline extends TV campaign
McDonald's has launched its first consistent storyline across social networks as an extension of the chain's ongoing TV campaign. The "Who's Got The Mighty Wings" effort features a lively exchange of banter among several characters. Adweek (9/20)

How utility companies entered the social media age
The Wall Street Journal (tiered subscription model) (9/22)
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Police departments use Twitter for PR and catching crooks
National Public Radio/All Tech Considered blog (9/22)
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Quantcast White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now!

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Is Facebook clogging up your brain?
Excessive use of social networks could impede people's short-term memory, according to Swedish researchers. It's theorized that the constant stream of information from sites such as Facebook overloads neural circuits, making it harder for people to remember things. "When you are on Facebook, you are making it harder to keep the things that are 'online' in your brain that you need," study author Erik Fransen said. MedicalDaily.com (9/22)

It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment.

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Uncommon social avenues with potential for SMBs
Niche social media platforms can allow small and midsized businesses to expand their marketing efforts while giving them a different feel, Joanna Xu writes. Novel approaches include a presence on the question-and-answer platform Quora, short videos on Vine, organizing events on Meetup and sharing products on Pinterest rival Fancy, Xu writes. SmartBrief/SmartBlog on Social Media (9/23)

Better governing: geospatial enterprise management
IBM Maximo Spatial Asset Management enables enterprise asset management users to gather and summarize data across geographic locations, track the movement of assets over time, and identify trends and predict future events with greater accuracy by analyzing and visualizing asset use patterns. Learn how - download the free white paper.

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A weird Twitter feed about nothing
The true heir to "Seinfeld" isn't the @SeinfeldToday Twitter feed, but an account called @Seinfeld2000 -- a bizarre, poorly spelled, self-consciously banal attempt to bring Jerry, Kramer, Elaine and George into the 21st century. It's time network execs took note, writes Jeremy Stahl. "A series by Seinfeld2000 would have the potential to become the most surreal thing ever to appear on American television," Stahl writes. Slate (9/19)