Why brands, 9/11 and tweeting don't mix AT&T was met with considerable backlash after it tweeted an image on Wednesday, the 12th anniversary of the Sept. 11 attacks, of a cellphone taking a snapshot of a World Trade Center memorial. Users quickly called the tweet a "shameless" plug, and the carrier removed the picture and posted an apology. Several other brands gained attention -- mostly negative, or at least questioning -- for their 9/11-related tweets and use of hashtags such as #NeverForget. "Unless you're bringing something of value, the easy thing is just to keep your mouth shut," advises David Berkowitz, chief marketing officer at MRY. USA Today/The Associated Press (9/12), Advertising Age (tiered subscription model) (9/11), Digiday.com (9/11), Adweek/AdFreak blog (9/11)  | Innovating at the Pace of Mobile
Mobile adoption is occurring at an unprecedented pace, creating tremendous opportunity no company can afford to ignore. Learn what challenges must be overcome to successfully capitalize on the mobile opportunity. |
 | How Facebook users learned to love the news feed Facebook's news feed is 7 years old this month, and users have gone from hating the change brought by the technology to it being "the reason hundreds of millions of us go back to the site every day," Farhad Manjoo writes. The news feed has also become a key tool for marketers and media groups, Manjoo writes, and has shaped not just Facebook but just about every other social network that followed. "Looking back, it's clear that news feed is one of the most important, influential innovations in the recent history of the Web," he writes. Slate (9/12)  | Balancing risk versus reward in social media
Increasingly, social media is seen by many enterprises as a cost-effective way to reach customers, suppliers and business goals. However, because of today's sophisticated security breaches, it's also a big risk. For insights and tips on how to delve into social media safely and successfully, read this free white paper. |
 | How Taco Bell's social media team manages content demands Taco Bell plays both a short and a long game when it comes to social marketing, planning features months in advance while always looking for opportunities to respond to breaking news, said director Tressie Lieberman. "As an organization, we are very lean. And we know we have to move really fast because we know that's where the world is headed, and we've got to be an early responder," she said. Adweek (9/9)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | | Sponsored Content from Coca-Cola |  | 5 Steps to Get Started in Social MediaFor companies looking to make a splash in social media, the road to success often feels more like a pothole-covered highway peppered with twists and turns and lacking any road signs. Although, experts say that while the sheer scope and power of networking sites like Facebook and Twitter may seem intimidating to the uninitiated, building a workable foundation in social media doesn't have to feel like a leap into the unknown. You just have to stay focused on the big picture.
Michael Sansolo, research director at the Coca-Cola Retailing Research Council of North America, and the CCRRC recently wrapped up a multi-year project to design a roadmap for itinerant travelers braving the social media highway. This blog post looks at a few simple steps that can make any business a social media success. Read the full post.
Click here to learn more about Featured Content   | Study: Men still trail women on social networks Men are still less likely than women are to use social networks, but the gap is closing, according to a Pew Research Center report. Broken down by specific networks, women are more likely than men are to use Facebook, Pinterest and Instagram, and have similar engagement numbers as men's on Tumblr and Twitter. Reddit is the only major network that men are significantly more likely to use than women are, the research indicates. Pew Research Center (9/12)  | The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed! | | How Honda shows its customers that it cares It's important to show your social media fans that you care about them, says Alicia Jones, national manager of Honda and Acura social marketing. To spread the love, Honda offered its fans free massages and car washes, tailored custom responses to their messages and used its social clout to amplify the user messages that resonated with its brand. SmartBrief/SmartBlog on Social Media (9/12) Don't set your heart on being a social media manager People with a knack for firing off on-point tweets shouldn't set their hearts on being a social media manager, according to an Indeed survey. Specific social media hiring is growing less rapidly than it once did, but there is "an increased demand for social savvy candidates across the business -- from human resources to product to customer service," Indeed communications director Amy Crow says. Quartz (9/12)  | Visa Payroll: A Smarter way to pay employees.
The Visa Prepaid Payroll card helps you drive your business forward, by supporting your organization and employees — in saving time and money. It provides an easier way to manage payroll and enables you to channel your time into growing your business. Visit visa.com/payroll to learn more. |
 | Magician wants to get up close and personal with his Twitter followers Magician Declan Dineen says he's on a mission to personally meet and greet every one of his Twitter followers. Some might worry about the risk of running into potentially crazy people, but Dineen said that just keeps things interesting. "People generally aren't psychos. 99 percent of the people you've ever met have been good people," he wrote in a blog post. TheNextWeb.com (9/12) |  | One would think that the most respectful thing a brand could do would be to not say anything at all, unless the brand's employees or customers were in some way directly [affected] by 9/11." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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