Creating an Inbound Marketing Content Strategy
Luke Summerfield | Publishing |       |  | One of the most important pieces of a successful inbound marketing strategy is the content, yet so many marketers are so far off in their content strategy. This causes frustration throughout the organization, inefficient marketing, and many times an abandonment of content marketing all together. This column should serve as an overview of how to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and... |
More Effective Data Solutions: Bridging CRM and Digital Marketing
Dana Hayes Jr. | Media Planning | |  | Experienced marketers often wonder if the convergence of direct marketing and the digital world has been fully realized. We believe this inflection point has arrived and it will drive millions of customer relationship management (CRM) investments into the digital marketplace. In the digital marketplace the targeting offerings are uneven, but the fundamental foundations exist. The good news is today's data science approach allows marketers to model audiences based on content, location,... |
Digital Media's Social Summer
Tessa Wegert | Media Buying | |  | As the summer of 2013 comes to a close, most digital marketers are already knee-deep in winter holiday ad plans. If we want to stay on top of our campaigns, we have to be quick to embrace the next season in the queue. Before we leave this one behind for good, though, it behooves us to look back at what the past few months have left in their wake. It's been a busy season for social media. Facebook Launched Clickable Hashtags We knew it was coming. Many Facebook users had long been... |
Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Jonathan Blaugrund | Mobile | |  | I finally caught up with "Breaking Bad" and am now ready to watch the final season. Although I've got a flat-screen TV, I've watched all four seasons of the show on my tablet even though there were times when my wife and I had to lean in to hear a particularly quiet scene. So while the show is beautifully shot, for a variety of convenience factors, I opted for the suboptimal viewing experience of a tablet. Although I have a TV, a computer, a tablet, and a smartphone, the way I use... |
Getting' Jiggy With GIFs
David Toner | Video | |  | Last month I wrote about the vital role that online video now plays in establishing, or in the case of Justin Timberlake growing, fan bases for music artists. Little did I know that the real music video story of the year was just around the corner. Miley Cyrus' infamous foam finger twerkfest at the MTV Video Music Awards garnered more headlines than any could have dreamed. While Miley's six minutes have been dissected, demonized, mocked, and praised as an ironic spoof of music videos... |
How Do Consumers Feel About Gmail Tabs?
Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been?
Justin Williams | Email Marketing | Print version Essential Tips for Facebook's New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
Merry Morud | Strategies | Print version Creating a Brand Drumbeat in Social Media
A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it.
Harry Gold | Social Commerce | Print version What's the Impact of gTLDs on Social Media?
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
Jennifer Wolfe | Data-Driven Marketing | Print version Email Is History
One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username."
Dave Hendricks | Email Marketing Optimization | Print version Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile
Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads.
Matt Kapkoa> | Strategies | Print version E! Debuts Interactive Pop Culture Talk Show
The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6.
Lisa Lacy | Social Media | Print version Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more.
Jessica Lee | Social Media | Print version Groupon Acquires Last-Minute Travel App Blink
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings.
Mary Lisbeth D'Amico | Strategies | Print version What Does It Really Mean to Be a Social Business?
There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations.
Michelle Killebrew | Social Media | Print version |
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