 | Forrester Report: Performance Strategies for Mobile & Web Delivery
Customers and prospects expect fast, quality web and mobile experiences independent of the browser, device, or network they use. Yet in a new commissioned study conducted by Forrester Consulting on behalf of Akamai, Forrester discovered that companies often struggle in this complex environment. Download the study now and see how you can do more while minimizing cost and complexity. |
 | How social networking drives hardware innovation The way people use Facebook is driving research in the long-term data-storage arena, says Frank Frankovsky, the social network's vice president for hardware design and supply-chain operations. People need rapid, reliable access to photos and postings from years ago, requiring colossal archival backups that are more accessible and robust than conventional tape or hard-drive systems. "These are the most precious memories from people's lives, so the preservation of that data is something we consider a very high priority," Frankovsky says. All Things D (9/9)  | Better governing: geospatial enterprise management
IBM Maximo Spatial Asset Management enables enterprise asset management users to gather and summarize data across geographic locations, track the movement of assets over time, and identify trends and predict future events with greater accuracy by analyzing and visualizing asset use patterns. Learn how - download the free white paper. |
 | Dunkin' Donuts to show a Vine-made TV spot tonight During tonight's "Monday Night Football" pregame show, Dunkin' Donuts will air what is believed to be the first-ever TV ad made from a single Vine video. Dunkin' Donuts' ad will run as an animated billboard unit between segments, with the company planning three more throughout the season. "We think a billboard using Vine is dramatically more engaging" than just a logo, said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands. Adweek (9/8) As baseball fans go social, franchises follow suit Baseball fans are heading to social media sites to trade zingers and trash talk ahead of big games, and teams are paying attention. Social media users aren't a major source of revenue for baseball teams, but that's expected to change in future. "That's where the fans, certainly a lot of young fans, hang out. And while they might not be fans who are spending a lot of money right now, we think down the road they will be," says Bob Bowman, CEO of Major League Baseball's Advanced Media division. USA Today (9/7) | Social media use has surged since 2005, study says Seventy-two percent of U.S. adults use social media sites, up from 8% in 2005, according to the Pew Research Center's Internet & American Life Project. "What all of this means is that ... [t]he fundamental shift in the way we communicate with brands and businesses as well as each other, is here to stay." Steve Olenski writes. Forbes (9/6)  | Want more media news?
SmartBrief recently launched a new website that collects all the news we curate and organizes it by topic. Read the latest news about marketing, advertising and digital media. See what's trending in social media and across the SmartBrief network. Get started now. |
 | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | Retailers go social for back-to-school season Big-box retailers used social media to drive foot traffic ahead of the new school year, with varying degrees of success. Target did a good job of engaging shoppers with content focusing on its charitable endeavors, while Wal-Mart's use of user-generated social content made for an eye-catching campaign, Tiana Tucker writes. SmartBrief/SmartBlog on Social Media (9/9) | Prince was hardly treated like a king near Buckingham Palace Police guarding Buckingham Palace intercepted a suspicious character strolling the grounds -- only to discover, after demanding ID, that the man in question was Prince Andrew, the Duke of York and the son of Queen Elizabeth II. Officers denied pointing guns at the royal scion, but admitted that a confrontation took place. "To describe the duke as unhappy and the two officers as highly embarrassed is the biggest understatement of the century," one reporter said. National Public Radio/The Two-Way blog (9/8) |  | When and if we have issues, it's all hands on deck, because we have more than a billion people who depend on Facebook." -- Frank Frankovsky, vice president for hardware design and supply-chain operations at Facebook, as quoted by All Things D | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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