Friday, September 13, 2013

Twitter announces a confidential IPO filing in a tweet

Twitter announces a confidential IPO filing in a tweet | Analysis: How a post-IPO Twitter could make big bucks | How Sina Weibo censors social content
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September 13, 2013
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Twitter announces a confidential IPO filing in a tweet
Twitter on Thursday announced -- via a tweet -- that it has filed for an initial public offering under new rules that allow for less public disclosure for companies with less than $1 billion in revenue. The S-1 filing means Twitter can initially show its information to the Securities and Exchange Commission, which will privately tell the company any concerns it has. Twitter likely disclosed the filing, which is not required under the S-1, to control the story instead of having it leak, observers say. Advertising Age (tiered subscription model) (9/12), The Wall Street Journal (tiered subscription model) (9/12)
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How Sina Weibo censors social content
Reuters goes behind the scenes at Sina Weibo's censorship division, a drab office building where scores of college graduates work long shifts deleting sensitive content from the Chinese microblogging site. Sensitive content is automatically flagged for human review, with about 3 million posts getting reviewed on an average day. "People are often torn when they start, but later they go numb and just do the job," one former worker said. Reuters (9/11)
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Famous Twitter users get a tool to help them ignore the masses
Twitter has unveiled a filter that will allow those with verified accounts to view only content posted by other verified account holders. The move is part of Twitter's effort to keep celebrities tweeting, since stars' content is a key driver of traffic and ad revenues, Josh Constine writes. "Keeping celebrities active and happy on Twitter is a big business for the company," he writes. TechCrunch (9/12)
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Building game-changing mobile apps—from vision to execution
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Subway crowns winner in #ProjectSubway contest
Sandwich chain Subway briefly moved away from its sports ads to embrace Fashion Week with a recent #ProjectSubway competition featuring four Fashion Week designers creating dresses out of Subway napkins, bags, gift cards and other inedible materials. Subway shared contest photos on its Facebook and Twitter pages, and winner Danilo Gabrielli will see his dress on display in a Manhattan store. ClickZ (9/12)
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It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment.

Research and Reports
NFL games spark plenty of social chatter
Football fans went social for the NFL's opening week, with 30 million U.S. Facebook users driving at least 60 million NFL-related interactions, according to the league. Twitter also saw plenty of football-related buzz, with at least 5 million NFL-related tweets, according to a Topsy analysis. Mashable (9/12)
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The Takeaway
Why savvy brands aren't threatened by social media
In a recent speech, integrated-marketing expert Don Schultz said that social media was "probably killing brands" by diluting marketers' outreach efforts in a sea of online chatter. Schultz is right to be skeptical, writes Ginny Soskey, but savvy marketers can still find a way to stand out and to engage their customers. "Social networks aren't a scary thing that will destroy your brand -- when used in the right way, it can catapult your business to success," Soskey writes. HubSpot.com (9/12)
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Voyager 1 leaves solar system, keeps boldly going
The Voyager 1 space probe, which was launched 36 years ago, has officially become the first spacecraft to leave the solar system. The achievement, which experts compared to the lunar landings and the first circumnavigation of the globe, opens the door to new research on the nature of interstellar space. "This is the beginning of a new journey of exploration," says Voyager chief scientist Edward Stone. National Public Radio (9/12)
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SmartQuote
Brands need to get back to their roots. Think like people, talk like people, interact with people like people ... and business will follow."
-- Ginny Soskey, writing at HubSpot.com
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 
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