Millennial Media Forms Mobile Ad Exchange With AppNexus
Matt Kapko | Mobile |       |  | The mobile ad tech space is on fire this summer as power and reach is consolidated among fewer, large-scale players. Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. The companies have joined forces to launch Millennial Media Exchange (MMX), which claims to be the world’s largest premium mobile advertising exchange. The move gives AppNexus an instant foothold in mobile, and Millennial access to one of the hottest ad... |
Six Best Practices to Steal from Native Advertising
Kristin Kovner | Media Buying | |  | We’ve gone native. This year’s top buzzword is already a billion-dollar business. According to a recent study by the OPA, 73 percent of publishers are already offering some form of native advertising – ads that integrate directly into the design of the publisher’s site, and are often produced by or in conjunction with the advertiser and run in the editorial stream. As ClickZ reported in June, native ad spending in 2012 reached $1.63 billion, on track to increase to $2.85... |
China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Adaline Lau | Media Buying | |  | Increased investments of up to 50 percent in online video, search, and mobile will help digital media spend in China grow by more than 44.5 percent year-on-year, according to Carat's global ad spend forecast for 2013 and 2014. Overall media spend for China is forecast to grow by 6.9 percent this year and is expected to increase 7.9 percent in 2014. China's ad market growth, while more modest compared to previous years, trails only Russia among key advertising markets for 2013.... |
According to Wikipedia, Digital Magazines Do Not Exist
Jeanniey Mullen | Publishing | |  | While conducting research for this column I came across some interesting, yet startling facts. First, the interesting: there has been quite a bit of buzz in the digital publishing arena recently: Kobo announces a proprietary digital newsstand. Rakuten continues its acquisition streak, most recently purchasing PopShops from Seattle. Jeff Bezos buys The Washington Post. Even Mr. Magazine points to 60 special magazines that hit the market in print and digital during August. ... |
How to Create Engaging Ads: Good, Better, and Best Practices
Paul Bremer | Video | |  | It's no secret that mobile devices offer brand marketers the opportunity to engage with consumers on a highly personal device. Commanding mobile users' attention at home and on the go, throughout the day and during primetime, smartphones and tablets provide advertisers with the fullscreen, undivided immersion they need to execute effective and compelling campaigns. The key for mobile marketers is to use engagement to hook consumers and generate increased enthusiasm for the brand, converting... |
AARP Taps Star Trek's George Takei to Navigate YouTube Series
Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series.
Lisa Lacy | Strategies | Print version 11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
Mark Ryan | Analyzing Customer Data | Print version PowerMap: Excel Charting Plus Bing Maps on Steroids
Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast.
John Gagnon | Paid Search | Print version Four Ways to Turn Customer Frowns Upside Down via Social Media
Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity.
Guest | Social Media | Print version Nielsen Study: Trust in Online Advertising Increasing
The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands.
Yuyu Chen | Stats | Print version Chipotle’s Scarecrow Advocates ‘Food with Integrity’
The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut.
Lisa Lacy | Strategies | Print version Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?
Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase.
Adaline Lau | Search Marketing | Print version Breaking Down Silos Key to Converged Media in Marketing
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013.
Thom Craver | Search Marketing | Print version #DunkinReplay Recreates Monday Night Football Action
The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products.
Lisa Lacy | Strategies | Print version Kicking Your Stock Photography Habit
Five do's and don'ts that could revive your conversion rate.
Tim Ash | Conversion & ROI | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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