Getting' Jiggy With GIFs
David Toner | Video |       |  | Last month I wrote about the vital role that online video now plays in establishing, or in the case of Justin Timberlake growing, fan bases for music artists. Little did I know that the real music video story of the year was just around the corner. Miley Cyrus' infamous foam finger twerkfest at the MTV Video Music Awards garnered more headlines than any could have dreamed. While Miley's six minutes have been dissected, demonized, mocked, and praised as an ironic spoof of music videos... |
5 Things to Do Today to Make the Rest of Your Year Easier
Kristin Kovner | Media Buying | |  | Welcome back from summer vacation! I hope you had a great one! Now, for the hard truth: the end is near. No, not of the world, of the calendar year. We just celebrated Labor Day, but December will be here before you know it, what with the flurry of industry events, last-minute influx of use-it-or-lose-it spend, and swaths of clients and teams out for the holidays. Here are five things to do today that will make for smoother sailing for the rest of the year: Make a list of seven... |
Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
Adaline Lau | Display Advertising | |  | Andrew Tu joined The Trade Desk in June as managing director to build the DSP's (demand-side platform) business in Asia Pacific based out of Singapore. The Trade Desk went live in Asia one year ago and its role is to support media buyers at agencies and agency trading desks to buy real-time biddable (RTB) inventory in the region. Its APAC head, Tu has more than 20 years experience in digital marketing from launching the first Ogilvy Interactive office in Hong Kong in the '90s,... |
The State of Video Advertising
Julie Ginches | Display Advertising | |  | The online advertising industry is going through so many changes, it's hard to keep up. But there are two trends that take center stage, given their incredible growth: video advertising and programmatic marketing. Online video has flexed its marketing muscle, delivering such stellar brand and performance lift that it has earned a permanent place in the marketer's budget. With 80 percent of all Internet users able to recall watching a video in the past 30 days - and 46 percent claiming... |
HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?
Ohad Hecht | Mobile | |  | After meeting one of our clients, my colleague @AlexTimlin from the U.K. wrote about this topic in our blog and I wanted to develop this conversation. Leaving the debate of which mobile operating systems is the best aside, let's focus on some historical facts for the rise of the apps: · Most websites today were or are created using HTML version 2 or 3 that dates back to the '90s with not much change in capabilities since then (leaving HTML5 aside). · The launch of the first... |
Popeyes Celebrates Love That Chicken Month With a Virtual Choir
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
Lisa Lacy | Strategies | Print version Real-Time Confessions From an Analytics Executive
Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists.
Rand Schulman | Convergence Analytics | Print version How to Create Customer Personas That Make an Impact
Here are just three of the ways you can collect and analyze data from your customers to create personas.
Justin Williams | Advanced Email Marketing | Print version Everything You Need to Know About Social at #SESSF
Three things you need to know: where to go, what to do, and how to connect.
John Lee | Social Media Smarts | Print version Should All Brand Activities Online Drive to E-Commerce?
The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale.
Charlie Wang | Retail | Print version Video: BrightEdge Focuses on Innovation and Delivering for Customers
An interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference.
Melanie White | Strategiesnbsp; | Print version Authenticity Through Mobile Marketing
As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands and messages in a natural way.
Jason Burby | Local | Print version Email Marketing Isn't Dead - You're Probably Just Using It Wrong
Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic.
Jon Miller | Marketing Automation | Print version Mellow Mushroom Engages Mobile Audience with Summer Happiness
Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base.
Lisa Lacy | Strategies | Print version 10 Conversion Events You Should Be Tracking
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns.
Kevin Lee | Paid Search | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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