CBS joins Twitter's Amplify program Twitter's Amplify platform has picked up a serious win with CBS coming on board, as the network will use Amplify to promote content from 42 different products, from TV shows to its fantasy football website. One CBS advertising partner has asked to sponsor Amplify content from 20 of its shows, said David Morris, the chief client officer of CBS Interactive. "It's a win-win-win situation," he said. The New York Times (tiered subscription model)/Bits blog (9/23), TechCrunch (9/23)  | Want More Leads, Sales and Greater Profits? Best-in-class companies focused on aligning sales and marketing efforts close 500% more leads. With annual revenue increases as high as 24% and 6 times more profitability, these sales and marketing teams are kicking it. Join us at DemandCon and hear from Don Peppers, Intel, IBM, ADP, Mitel and others on how to close more sales. | | Facebook and Twitter users are learning that money talks Social media was designed as a relatively neutral platform where people could gather and talk on their own terms, but efforts to monetize Facebook and Twitter are changing that, Andre Mouton writes. Advertising inherently aims to distract people or change their conversations, and that turns social networking into a "scripted performance" shaped by paid and branded interactions, he writes. "[W]e wanted social media, and what we're getting is commercial networks," Mouton writes. Minyanville.com (9/23)  | How Google helps retailers turn Big Data into big insights
September 26 - 9am PT/12pm ET
Explore how retailers can glean profit-boosting ideas and forward-thinking solutions from giant datasets, courtesy of Google Cloud Platform. Featuring Daniel Powers, Director of Sales for Google Cloud Platform; Giovanni DeMeo, VP Global Marketing and Analytics for Interactions Marketing; and Paul Lilford, Global Director at Tableau Software. RSVP now! |
 | Netflix creates social app to redact "Breaking Bad" spoilers In a bid to help people who find their Twitter feeds flooded with "Breaking Bad" spoilers before they've had a chance to watch the show, Netflix has launched a service that redacts any mention of the show. The tool, SpoilerFoiler.com, focuses on certain keywords and places black bars across the offending text. All Things D (9/23) Wendy's serves up prizes in Vine flatbread promo A "6 seconds flat" campaign from Wendy's is trading prizes for uploaded Vine videos featuring its asiago ranch and smoky honey mustard flatbread sandwiches. Posts featuring the #6SecondsFlat hashtag have a chance of winning a $6,000 American Express gift card. The campaign includes its own microsite as well as mobile ads to announce the contest. Mobile Marketer (9/24)  | Become a member of OPEN Forum and get connected
Join a community of business owners and learn to:
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It's free, click here to join. |
 | Pinterest is a big traffic source for female-focused publishers Pinterest is driving significant traffic to publishers in the food-and-recipes, home-and-garden, style, and health-and-wellness sectors, according to an analysis of Yieldbot data. People referred by Facebook are more valuable in some senses because they're more likely to click on ads, but "from a volume perspective ... orders of magnitude more clicks are from Pinterest than Facebook," says Yieldbot CEO Jonathan Mendez. Marketing Land (9/23)  | White Paper: Innovating at the Pace of Mobile
Mobile adoption is occurring at an unprecedented pace, creating a tremendous opportunity no company can afford to ignore. Success requires the ability to overcome the limitations of wireless networks and delivery systems, and a strategy for handling the extensive and ever-growing diversity of end-user devices. Learn how your company can capture the mobile opportunity. |
 | What social brands can learn from Lady Gaga Social media marketers could learn a thing or two from Lady Gaga, says Matt Michelsen, CEO of Backplane, which produces technology used by Gaga's "Little Monsters" site. The singer communicates enough of her personality to make herself relatable, then simply leads her fans by example, Michelsen says. "Brands can learn a lot from that. It's important that a brand or an organization has a personality, and that everything they do is tied to that personality," he says. Forbes (9/23)  | Winning over the empowered consumer: Why trust matters
A new IBM Institute for Business Value survey of more than 28,000 consumers from around the world confirms that while consumers actively discuss, critique, promote, and even dismiss your brand, they will give their loyalty only to a few select retailers. How well retailers and product brands identify what's hot and what's not and build trust with like-minded consumers will determine whether they benefit from a base of loyal advocates or are left with transient and fickle customers. Download the study to learn more. |
 | Remembering Twitter's greatest hits Over the years, Twitter has been defined by its users and the messages -- some trivial, some anything but -- that they've sent. Amy-Mae Elliott reviews some key tweeted moments in the service's history, including Oprah Winfrey's first message, NASA's use of the service to announce its discovery of water on Mars and the Oreo account's experiment with real-time marketing. Mashable (9/23) |  | When it comes down to it, Facebook and Twitter are old wine in new bottles; they are television networks dabbling in a new medium." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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