How top brands are talking (to each other) on Twitter A growing number of brands are engaging in playful banter on Twitter, from KFC calling Cap'n Crunch "a has been" to Taco Bell and Old Spice bickering over their products' ingredients. Some well-staged, playful banter can make the participating brands seem more fun and more human, says 360i President Sarah Hofstetter. "A lot of it is about striking the right match. The more that brands see others doing it well, the more comfortable they are," she said. Advertising Age (tiered subscription model) (8/30)  | Balancing risk versus reward in social media
Increasingly, social media is seen by many enterprises as a cost-effective way to reach customers, suppliers and business goals. However, because of today's sophisticated security breaches, it's also a big risk. For insights and tips on how to delve into social media safely and successfully, read this free white paper. |
 | Facebook's face-recognition plan angers German regulators Facebook's decision to add language covering facial-recognition technologies to its privacy policy has baffled German regulators, who called the move "astonishing" and said they had reached out to the social network seeking an explanation. German data-privacy regulators have previously sparred with Facebook over face recognition, and last year forced the network to switch off recognition technologies for its European users. PCWorld (8/30) | Honoring a dead whale on Pinterest is just a part of Maersk's social game After one of its ships hit a whale and arrived in port with the dead beast draped over its bow, Danish container-shipping company Maersk Line mostly avoided negative PR fallout by creating a Pinterest album honoring the late cetacean. The company has also used social media to track lost cargo, and is active on a wide range of social platforms. "Maersk Line has been the first social media mover within the shipping industry. I'm convinced others will follow," said Danish advertising executive Frederik Preisler. Reuters (9/3) Disgruntled flier uses promoted tweet to slam airline After British Airways lost his father's luggage, Twitter user Hasan Syed bought a promoted tweet to implore people to avoid the carrier. "Their customer service is horrendous," the tweet declared. The airline didn't respond to the widely viewed message, although at least one executive at a rival airline took notice. Mashable (9/2) | Study: Facebook has potential as HIV awareness tool Researchers say Facebook could prove a productive tool for educating people about HIV and the importance of safe sexual practices. Specially created Facebook groups enable peer-to-peer education and provide a low-friction platform for people seeking information. "I'm convinced that this approach will be able to create sustainable behavior changes," says study leader Sean Young. NBC News/Reuters (9/2) | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | Social content should be "frickin' cool," says Vine star Nicholas Megalis, a 24-year-old musician from Brooklyn, has the second-most-popular Vine account, and is now working to provide Vine content for brands such as Virgin Mobile and Trident Gum. He says brands that want to succeed on Vine need catchy content, not just a big brand name. "If you ever expect people to drink your soda or wear your shoes, you have to make something frickin' cool that they can look at," he says. Adweek (9/1) Should you outsource your social media efforts? Outsourcing your company's social media efforts can save time and allow you to harness the expertise of full-time professionals, writes Shanna Mallon. But outsourcing also means giving up control and sacrificing the personal touch that makes social media marketing so compelling. "The return on investment with social media is hard to quantify -- but the cost of outsourcing your activity won't be," she writes. SmartBrief/SmartBlog on Social Media (9/3) | Papal "selfie" takes Twitter by storm A smartphone "selfie" featuring Pope Francis and some of his young fans hit Twitter this week -- a marked change in pace from the pope's usual religious-themed tweets. The papal self-portrait, tweeted by a young fan, marks "perhaps the exact moment the Internet finally won," writes Kara Swisher. All Things D (8/31) |  | There is a lot to gain from [going social], such as better press coverage, higher employee engagement and better brand awareness." -- Jonathan Wichmann, Maersk Line's head of social media, as quoted by Reuters | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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