According to Wikipedia, Digital Magazines Do Not Exist
Jeanniey Mullen | Publishing |       |  | While conducting research for this column I came across some interesting, yet startling facts. First, the interesting: there has been quite a bit of buzz in the digital publishing arena recently: Kobo announces a proprietary digital newsstand. Rakuten continues its acquisition streak, most recently purchasing PopShops from Seattle. Jeff Bezos buys The Washington Post. Even Mr. Magazine points to 60 special magazines that hit the market in print and digital during August. ... |
How to Create Engaging Ads: Good, Better, and Best Practices
Paul Bremer | Video | |  | It's no secret that mobile devices offer brand marketers the opportunity to engage with consumers on a highly personal device. Commanding mobile users' attention at home and on the go, throughout the day and during primetime, smartphones and tablets provide advertisers with the fullscreen, undivided immersion they need to execute effective and compelling campaigns. The key for mobile marketers is to use engagement to hook consumers and generate increased enthusiasm for the brand, converting... |
5 Ways to Maximize the Value of Your Content
Razlan Manjaji | Publishing | |  | Producing content is expensive. Sorry, correction. Producing quality content is expensive. Hiring experienced editors, working with writers, paying by the words, getting (or shooting for) the right photos, and (in some cases) creating some interactive component are all worthy investment, but no matter how you see it it's money out of your pocket. It is therefore important that you really, really make full use of your content to ensure you reap the most benefits out of it, be it... |
Content Curation for Brands - Time to Take a Deeper Dive
Tessa Wegert | Media Buying | |  | If you were to curate a collection of content about content curation, you'd have no shortage of material to work with. Content curation is one of the year's biggest industry buzz terms, and for once the hype is justified. Content's central to everything media planners and buyers do. It's also vital to online branding success. In the nearly two decades since digital marketing was born, brands have relied on content to create and sustain placements for their ads. It has afforded them... |
Creating an Inbound Marketing Content Strategy
Luke Summerfield | Publishing | |  | One of the most important pieces of a successful inbound marketing strategy is the content, yet so many marketers are so far off in their content strategy. This causes frustration throughout the organization, inefficient marketing, and many times an abandonment of content marketing all together. This column should serve as an overview of how to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and... |
Twitter Files for IPO Under Cloak of Secrecy
Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors.
Matt Kapko | Strategies | Print version SES SF: Using Metrics to Make the Case for SEO in the Boardroom
SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds.
Matt Kapko | SEO | Print version SES SF: Searching for Attribution 'Beyond the Last Click'
The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that.
Matt Kapko | Data-Driven Marketing | Print version 5 PPC Reputation Management Tips (Including Twitter)
For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message.
Kevin Lee | Paid Search | Print version Rapid Development for Mobile Apps
Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of the imagination.
Jack Aaronson | ROI Marketing | Print version Subway Goes High Fashion With #ProjectSubway
The challenge asked designers to create dresses from inedible items found at Subway restaurants.
Lisa Lacy | Strategies | Print version Downy Brings Out the #SoftSide of Life
The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content.
Lisa Lacy | Strategies | Print version #SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists
The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way.
Matt Kapko | Strategies | Print version Frequency Capping for the Love of God
For now, I just want one thing: the ability to turn off ads for a specific product.
Jim Sterne | Verifying Business Value | Print version New Research Defines Buyer's Journey to 3 Steps
If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company.
Mathew Sweezey | Marketing Automation | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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