Details of Twitter IPO reportedly to be made public soon Twitter's confidential initial public offering filing is set to be made public this week, a source said. The offering is expected to value the social media company at as much as $15 billion. Twitter reportedly stands a good chance of going public on the New York Stock Exchange, rather than the tech-heavy Nasdaq. Quartz (9/29), Reuters (9/30), CNET (9/29), Time.com (9/27)  | SmartBrief Readers: Get Connected with OPEN Forum
OPEN Forum is a community where you can exchange advice with other business owners to help you make smart decisions. Click here to join. |
 | Is the NSA reading your Facebook page? The National Security Agency is trawling Americans' Facebook profiles and other social media resources in a bid to map the social connections of people under investigation. Social data, collected under an exemption allowing the NSA to target Americans, helps officials determine associates, travel arrangements, locations and other data pertinent to foreign intelligence operations. "All data queries must include a foreign intelligence justification, period," an unidentified agency spokesperson said. The New York Times (tiered subscription model) (9/28)  | Learn Success Strategies From Today's Top Retailers
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 |  | Quantcast White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now! |
 | How online groups can modify people's behavior Using social media and online communities to change people's behavior depends on addressing their deep-seated psychological needs, writes Sean Young, a professor at the University of California, Los Angeles. Appealing to people's need to trust others, their need to fit in or their need to feel good about themselves can help online communities change people's actions, Young writes. "People are complicated ... but addressing these needs should get you a long way toward how you can use technologies to change and sustain behavior," he writes. TechCrunch (9/28)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Tips for recruiting on Twitter Twitter's strengths as a recruiting tool are that it encourages direct interactions between workers and employers, and it puts both parties on equal footing, says HR blogger Erin Osterhaus. Companies can boost their presence on Twitter by encouraging employees to tweet about job openings and company activities, Osterhaus says. A bad strategy is to limit your company's tweets to standard job listings, she says. SmartBrief/SmartBlog on Social Media (9/30)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | High-school band's sousaphone section falls like dominoes A recently posted video of an unnamed high-school marching band -- possibly Lake Travis High School in Austin, Texas -- shows a sousaphone player taking a stumble while walking backward. One-by-one, five additional members of the sousaphone section then tumble over each other, in a pratfall that's conveniently set to its own soundtrack. MSN (9/29) |  | If you expose your company culture, and let potential applicants know what they can expect if they work for you, you'll be able to grow your following and your brand." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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