Why Twitter is beating Facebook at mobile marketing Mobile is expected to account for more than half of Twitter's revenues this year, compared with about 41% for Facebook, eMarketer estimates, and industry experts say the microblogging platform's early focus on mobile revenues could give it an advantage as it expands its reach. "Mobile is clearly for Twitter the critical piece. ... We're excited about both the growth and the potential that we've seen in that business," says Justin Merickel of Adobe Systems. Bloomberg (9/16)  | Building game-changing mobile apps—from vision to execution
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 | E-retailers mine social networks for images of real people Faces pulled from social networks increasingly are the source of images for e-retailers trying to make closer and more genuine connections with customers. Retailers including Urban Outfitters, Under Armour and Rebecca Minkoff are testing Fanreel, a curation platform that helps brands cull user-generated images from social media for use on their websites. "Social-generated images are creeping up on all of our marketing channels. That's where our customers are," said Moira Gregonis of Urban Outfitters. Adweek (9/15) | 3 out of 10 social media users geo-tag their content Thirty percent of adult social media users say they have configured their smartphones to automatically include geographic metadata with at least some of their online updates, according to a Pew Internet & American Life Project study. That's up from 14% in 2011, suggesting an increasing interest in geo-social content and tools. Poynter.org (9/13) | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | Are social brands doomed to chat with time-wasting fools? Simon Dumenco writes that he recently got into an extended Twitter back-and-forth with @IHOP in which he pretended to be the pancake chain's jilted lover. IHOP went along with the joke, but Dumenco writes that the exchange highlights one of the problems faced by brands that engage their customers online. "[P]robably 99% of people are never inclined to interact with brands. ... And of the 1% who are, a good chunk are pretty obviously idiots with too much time on their hands," he warns. Advertising Age (tiered subscription model) (9/16) How to turn your Twitter followers into data-filled graphics A service called ScraperWiki makes it easy for Twitter users to download data about their account and their followers, and to export that data into a regular spreadsheet. That opens the door to visualizing your Twitter data with tools such as Tableau Public or Google Fusion Tables, writes Derrick Harris. "[B]ecause you have the raw data, there's really no limit on how you can chart it or what metrics you can analyze against each other," Harris writes. GigaOm (9/16)  | Is your business ready for the October 1, 2013 ACA deadline?
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 | All hail the interrobang It's time for the interrobang -- a novel typographic symbol that combines an exclamation mark and a question mark -- to get the respect it deserves, writes Peter Robinson. "In many ways, with its balance of excitement and outrage, it is perfect for the fast-moving, shockaholic nature of social media," Robinson writes. The Guardian (London) (9/15) |  | What's the ROI of engaging with cranks and mischief-makers in social media?" | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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