 | Gamification Certification Workshop by Mario Herger Mario Herger, the world renowned Gamification guru, is in Bangalore on Oct 4, to conduct an Enterprise Gamification Certification workshop. This is a rare opportunity to get your hands on the Enterprise Gamification Certification at a fraction of the cost. Register for the 6-hour workshop or click here for more details. | | JetBlue rules social with a mix of help, silence JetBlue's first major social experience was a YouTube apology for a 2007 "Valentine's Day Crisis," which started a reliance on social media for branding and survival. JetBlue's team now rapidly responds on social channels, bridging customer service and branding by meeting customer concerns. Still, knowing when to keep quiet is also key. "There are places where you can effectively use the channel for what you want to communicate, and there are times when you're just making yourself feel better," says Marty St. George, senior vice president of marketing and commercial. Adweek (9/9)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | How Vine is growing on mobile marketers The number of mobile devices in circulation will exceed the world's population sometime this year, and that helps make Twitter's Vine platform an attractive proposition for marketers, according to an infographic by The 7th Chamber. Vine was the most-downloaded iOS application in April, the infographic says, and Vine clips are four times more likely to be viewed compared with conventional Web videos. ViralBlog (9/9) | 6 key ideas to consider as you plan for 2014 Social media marketers should be asking themselves and their team members a few key questions related to planning for 2014, Ciceron CEO Andrew Eklund writes. It's important to figure out whether you're falling into old routines rather than planning fresh ideas for the future, Eklund writes. "Whatever you're planning right now will dictate your working life next year. Don't treat this simply or casually," he writes. SmartBrief/SmartBlog on Social Media (9/10) Tips to leverage Twitter at events Twitter can be a big boon to conference engagement and community building as long as organizers utilize hashtags and promote those tags before and during the event, writes Lee Price. Providing hashtags in advance can build momentum, and organizers can keep that throughout the conference by including Twitter handles and event hashtags on badges and in conference recap e-mails. RepCapitalMedia.com (9/9)  | Quantcast White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now! |
 | Moose runs amok in school When a janitor at a school in Norway found the premises vandalized one morning, he initially thought delinquent teenagers were to blame. A surveillance camera revealed that the culprit was actually a mom -- a mother moose, to be precise. The 880-pound moose apparently saw her reflection in a glass door, charged, and wound up smashing through it. Reuters (9/9) |  | Regardless of user perceptions, Facebook was never truly a private place. Soon it won't feel like one, either." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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