Do babies need Twitter accounts? Some high-profile Twitter users now stake out Twitter handles and other online identities for their newborn children, even before publicly announcing their names. Some tweet on their children's behalf; others simply see the move as a real estate grab to secure the handle for future use. "It's important to have your dot-com for your entire life. It's part of your brand. ... I would argue that in some sense you become a brand the second you're born," said ESPN's Darren Rovell, proud father of @HarperRovell. New York magazine (9/4)  | Forrester Report: Performance Strategies for Mobile & Web Delivery
Customers and prospects expect fast, quality web and mobile experiences independent of the browser, device, or network they use. Yet in a new commissioned study conducted by Forrester Consulting on behalf of Akamai, Forrester discovered that companies often struggle in this complex environment. Download the study now and see how you can do more while minimizing cost and complexity. |
 | Privacy groups protest Facebook's new data policies Six consumer-privacy groups have joined to ask federal regulators to block new Facebook policies that would allow the social network to more easily use personal data for advertising purposes. The new policy asserts that by default, Facebook users consent to having their names, images and other information used for commercial purposes. "Red lights are going off in the privacy world," says Marc Rotenberg, executive director of the Electronic Privacy Information Center. The New York Times (tiered subscription model)/Bits blog (9/4) Whisper is something to shout about, says CEO Whisper, a new mobile app that lets people anonymously post secrets by adding text to images, has bagged some big-money backers and scored 2.5 billion page views in July. CEO Michael Heyward says Whisper's anonymity makes it "the next iteration of the social Web," and gives users permission to be more authentic in their communications. "We connect people around content, rather than connecting around people," he explains. All Things D (9/5)  | Building game-changing mobile apps—from vision to execution
In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read this free white paper to learn why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement. |
 | How Air Berlin crashed on Twitter and Facebook Air Berlin's Twitter and Facebook feeds are stuffed with irate customers complaining about lost luggage, drunken baggage handlers, thieving air hostesses and lackluster customer service. The airline's still-unfolding PR meltdown is a reminder that "it's when businesses try to burnish their images by turning to Twitter and Facebook ... that they most risk losing control of their brand," writes Katy Waldman. Slate (9/5) Hearsay Social bags $30M for social banking and insurance Hearsay Social has raised $30 million to expand its offerings aimed at helping financial and insurance companies use social media to improve their services and boost sales. Going social can be tough for players in highly regulated industries, which is where Hearsay's expertise and tools such as libraries of pre-approved social content come in. "The CEOs who are getting involved are saying it's no longer enough to dabble in social media as a side project," says Hearsay chief Clara Shih. "They're taking social sales from optional to recommended to, in some cases, mandatory." The New York Times (tiered subscription model)/Dealbook blog (9/5), TechCrunch (9/5) | Don't expect one agency to cover all your bases No single agency can cover all of a company's needs, says Christi Woodworth, Sonic Drive-In's director of digital communications and social media. It's best to hire specialists who are good at specific tasks, and then give them plenty of freedom within their designated area. "You've surrounded yourself with brilliant minds for a reason, so let them do their thing," Woodworth advises. SmartBrief/SmartBlog on Social Media (9/5) | St. Louis residents are asked to trade Twitter for typewriters Poet Henry Goldkamp has installed about 40 typewriters in public places in the St. Louis area, and invites passersby to peck out their answer to the question: "What the hell is St. Louis thinking?" The project, read by some as a critique of Twitter and other public technologies, is a way to get people thinking about their communities, Goldkamp says. "This is about as honest a definition of the city as you can get," he says. National Public Radio (9/5) |  | The problem with profile-based networks is they're always trying to make you be one person." -- Michael Heyward, co-founder and CEO of Whisper, as quoted at All Things D | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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