Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Jonathan Blaugrund | Mobile |       |  | I finally caught up with "Breaking Bad" and am now ready to watch the final season. Although I've got a flat-screen TV, I've watched all four seasons of the show on my tablet even though there were times when my wife and I had to lean in to hear a particularly quiet scene. So while the show is beautifully shot, for a variety of convenience factors, I opted for the suboptimal viewing experience of a tablet. Although I have a TV, a computer, a tablet, and a smartphone, the way I use... |
Getting' Jiggy With GIFs
David Toner | Video | |  | Last month I wrote about the vital role that online video now plays in establishing, or in the case of Justin Timberlake growing, fan bases for music artists. Little did I know that the real music video story of the year was just around the corner. Miley Cyrus' infamous foam finger twerkfest at the MTV Video Music Awards garnered more headlines than any could have dreamed. While Miley's six minutes have been dissected, demonized, mocked, and praised as an ironic spoof of music videos... |
5 Things to Do Today to Make the Rest of Your Year Easier
Kristin Kovner | Media Buying | |  | Welcome back from summer vacation! I hope you had a great one! Now, for the hard truth: the end is near. No, not of the world, of the calendar year. We just celebrated Labor Day, but December will be here before you know it, what with the flurry of industry events, last-minute influx of use-it-or-lose-it spend, and swaths of clients and teams out for the holidays. Here are five things to do today that will make for smoother sailing for the rest of the year: Make a list of seven... |
Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
Adaline Lau | Display Advertising | |  | Andrew Tu joined The Trade Desk last month as managing director to build the DSP's (demand-side platform) business in Asia Pacific based out of Singapore. The Trade Desk went live in Asia one year ago and its role is to support media buyers at agencies and agency trading desks to buy real-time biddable (RTB) inventory in the region. Its APAC head, Tu has more than 20 years experience in digital marketing from launching the first Ogilvy Interactive office in Hong Kong in the '90s,... |
The State of Video Advertising
Julie Ginches | Display Advertising | |  | The online advertising industry is going through so many changes, it's hard to keep up. But there are two trends that take center stage, given their incredible growth: video advertising and programmatic marketing. Online video has flexed its marketing muscle, delivering such stellar brand and performance lift that it has earned a permanent place in the marketer's budget. With 80 percent of all Internet users able to recall watching a video in the past 30 days - and 46 percent claiming... |
Facebook to Users: You Have Exactly 7 Days Until We Own You
Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content and information in connection with commercial, sponsored or related content."
Jessica Lee | Strategies | Print version Analytics Gone Wild
In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules.
Robin Neifield | Strategies | Print version What Does the Future of Mobile Search Marketing Look Like?
Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves?
Jeremy Hull | Search Marketing | Print version Don't Believe a Word - Debunking the Lies That SEO Agencies Tell
Three must-avoid traps to search marketing hell and tips on how to protect from such scams.
Motoko Hunt | SEO | Print version Why Google Wants to Know About Small Websites That Aren't Ranking Well
Do you have a small website that isn't performing as well in Google's search results as you think it should?
Jennifer Slegg | Paid Search | Print version Estee Lauder Maps Nighttime Beauty Rituals
The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and displays each connection.
Lisa Lacy | Strategies | Print version Popeyes Celebrates Love That Chicken Month With a Virtual Choir
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
Lisa Lacy | Strategies | Print version Real-Time Confessions From an Analytics Executive
Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists.
Rand Schulman | Convergence Analytics | Print version How to Create Customer Personas That Make an Impact
Here are just three of the ways you can collect and analyze data from your customers to create personas.
Justin Williams | Advanced Email Marketing | Print version Everything You Need to Know About Social at #SESSF
Three things you need to know: where to go, what to do, and how to connect.
John Lee | Social Media Smarts | Print version |
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