Four Visual Social Campaigns That Riff on Tradition
Tessa Wegert | Media Buying |       |  | As digital platforms evolve and new media channels continue to emerge, marketers are forced to get creative. It isn't only a matter of cutting through ad clutter and demonstrating your brand's social media savvy. Social sites are where consumers are spending their time, and brands need to be there to receive them. You've seen the numbers: Instagram just reached 150 million active monthly users; Twitter's Vine has 40 million, tripling its user base since June; and YouTube recently... |
Millennial Media Forms Mobile Ad Exchange With AppNexus
Matt Kapko | Mobile | |  | The mobile ad tech space is on fire this summer as power and reach is consolidated among fewer, large-scale players. Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. The companies have joined forces to launch Millennial Media Exchange (MMX), which claims to be the world’s largest premium mobile advertising exchange. The move gives AppNexus an instant foothold in mobile, and Millennial access to one of the hottest ad... |
Six Best Practices to Steal from Native Advertising
Kristin Kovner | Media Buying | |  | We’ve gone native. This year’s top buzzword is already a billion-dollar business. According to a recent study by the OPA, 73 percent of publishers are already offering some form of native advertising – ads that integrate directly into the design of the publisher’s site, and are often produced by or in conjunction with the advertiser and run in the editorial stream. As ClickZ reported in June, native ad spending in 2012 reached $1.63 billion, on track to increase to $2.85... |
China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Adaline Lau | Media Buying | |  | Increased investments of up to 50 percent in online video, search, and mobile will help digital media spend in China grow by more than 44.5 percent year-on-year, according to Carat's global ad spend forecast for 2013 and 2014. Overall media spend for China is forecast to grow by 6.9 percent this year and is expected to increase 7.9 percent in 2014. China's ad market growth, while more modest compared to previous years, trails only Russia among key advertising markets for 2013.... |
According to Wikipedia, Digital Magazines Do Not Exist
Jeanniey Mullen | Publishing | |  | While conducting research for this column I came across some interesting, yet startling facts. First, the interesting: there has been quite a bit of buzz in the digital publishing arena recently: Kobo announces a proprietary digital newsstand. Rakuten continues its acquisition streak, most recently purchasing PopShops from Seattle. Jeff Bezos buys The Washington Post. Even Mr. Magazine points to 60 special magazines that hit the market in print and digital during August. ... |
Nesquik’s #NationalBunnyEarsDay Flops
Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation.
Lisa Lacy | Strategies | Print version 90% of Content Marketers Suffer From 'The Curse' & How to Remedy It
The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle.
Bryan Eisenberg | ROI Marketing | Print version Why is Digital Marketing Success So Elusive?
With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive?
Marko Muellner | Social Commerce | Print version Skype to Roll Out Rich Media and Android Advertising
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.
Susan Kuchinskas | Strategies | Print version AARP Taps Star Trek's George Takei to Navigate YouTube Series
Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series.
Lisa Lacy | Strategies | Print version 11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
Mark Ryan | Analyzing Customer Data | Print version PowerMap: Excel Charting Plus Bing Maps on Steroids
Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast.
John Gagnon | Paid Search | Print version Four Ways to Turn Customer Frowns Upside Down via Social Media
Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity.
Guest | Social Media | Print version Nielsen Study: Trust in Online Advertising Increasing
The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands.
Yuyu Chen | Stats | Print version Chipotle’s Scarecrow Advocates ‘Food with Integrity’
The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut.
Lisa Lacy | Strategies | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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