Iranians got temporary Twitter and Facebook access Iranians got temporary access to Twitter and Facebook on Monday after the lowering of the government-run firewall that usually blocks the sites. Officials blamed the temporary openness on a technical glitch, but some Iranians speculated that the episode was a deliberate experiment. "They are testing what will happen if they remove the filter, and whether they can control the situation or not," said Arash Tajik, an IT administrator. Al Jazeera (9/17) Tumblr to offer brands real-time DataSift analytics Advertisers will be able to understand what's being said about their brands on Tumblr thanks to a pact between the Yahoo-owned network and analytics company DataSift. The agreement will give brands access to real-time and historical data. CNET (9/16)  | Why Leading Marketers outperform
Evolving technology and social trends offer many avenues for improving customer engagements. Forward-thinking organizations can now interact with individuals, while using insights from hard data to improve how they invest in marketing resources. Read the free white paper for more information on how to launch a system of engagement that fuels growth and innovation. |
 | How to tell if you're too drunk to tweet An infographic by Addvocate proposes a "threat level" system for people who tweet while inebriated. The first couple of threat levels bring the possibility of making typos or posting ill-advised selfies; keep drinking and you run the risk of accidentally posting drunken messages to your company's brand page. "[W]hen it comes to social media, booze is not known to play well with others," the graphic warns. ViralBlog (9/17) | Build Facebook-like landing pages for Facebook traffic Facebook ads and traffic can be very beneficial to a business, but relying on landing pages that aren't optimized for Facebook users and traffic is akin to "shooting yourself in the foot," Adam Prattler writes. Facebook ads allow marketers to target a core demographic, but this doesn't necessarily translate to trust. Companies should rely on blue and white colors with clean, simple landing pages that build trust by "creating a Facebook-like atmosphere," he writes. SmartBrief/SmartBlog on Social Media (9/17) Setting the stage for social media success Clear objectives with a clear idea about who will help you reach them are necessary for a good social media marketing campaign. Experts also advise focusing on one social network from the outset and posting several times a day. "One post a day simply isn't enough because most of your fans won't see it simply due to timing," social media strategist Amy Porterfield said. Entrepreneur online (9/16)  | Quantcast White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now! |
 | Researchers are recognized for eating shrews in the name of science A group of researchers who ate boiled shrews to examine whether the rodents' bones would make it through their digestive systems intact have been rewarded with an Ig Nobel prize, which are awarded for humorous achievements in science. Other winners this year included a team who proved that drunk people believe themselves to be sexy, and a group who calculated that it would be possible to run across a body of water without falling in, if the water were first relocated to the moon. Reuters (9/12) |  | The first and most important step in creating your plan is to clearly identify your goals. Next, understand your customers' goals, and then figure out how your social media strategy will connect both." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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