Creating a Brand Drumbeat in Social Media
Harry Gold | Social Commerce |       |  | The problem. Let me start this column with kind of a negative paragraph: social media marketing for many companies is a sort of catchall content distribution bullhorn. It serves many masters including corporate marketing, product marketing, customer service, corporate social responsibility, PR, and even HR. The result is often a social publishing hodgepodge of materials based on real-time opportunity and whatever content may be on hand. We are all part of this practice and typically... |
E! Debuts Interactive Pop Culture Talk Show
Lisa Lacy | Social Media | |  | As rumors swirl that reality TV matriarch Kris Jenner's Fox talk show has been canceled, another E! personality is getting a shot at a talk show that is decidedly more plebeian. Hello Ross, which pop culture network E! dubs an "interactive talk show," pushes the idea of audience and viewer as collaborator, pulling in plenty of digital content in order to do so. The Ross of the title is Ross Mathews, a one-time intern for The Tonight Show turned TV personality on E! shows like Chelsea... |
Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
Jessica Lee | Social Media | |  | ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more. The following shows organic versus paid post performance when ShopIgniter examined more than 2,000 Facebook news feed posts. Data suggests posts with photos receive a higher CTR compared to other types, yet posts like questions see highest CTR and viral potential... |
What Does It Really Mean to Be a Social Business?
Michelle Killebrew | Social Media | |  | Social media and social business are terms that are getting used a lot lately. But while one may enable the other, they're very different - and organizations that don't understand the distinction may be missing out on a huge opportunity to improve their business processes. Debate Brewing Social media continues to mature as both a channel and a market in its own right. It's even becoming an agent for social change. Technology made it possible for us to connect, and now social media... |
Facebook for Performance - One Size Doesn't Fit All
Jermyn Toh | Social Media | |  | Previously, I shared some insights gathered from reviewing marketing activities on Facebook. The first part can be found here. I was looking to find differences in campaign performance metrics between Asia and the rest of the world. Seeing that there's a significant gap in marketing maturity, I shared a few ways to help marketers in Asia shift from focusing just on likes and engagements to leveraging the platform for performance. I continue here with a few words of advice that came... |
How Do Consumers Feel About Gmail Tabs?
Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has the consumer reaction been?
Justin Williams | Email Marketing | Print version Essential Tips for Facebook's New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
Merry Morud | Strategies | Print version Creating an Inbound Marketing Content Strategy
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.
Luke Summerfield | Publishing | Print version What's the Impact of gTLDs on Social Media?
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
Jennifer Wolfe | Data-Driven Marketing | Print version Email Is History
One of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username."
Dave Hendricks | Email Marketing Optimization | Print version Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile
Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads.
Matt Kapko | Strategies | Print version Groupon Acquires Last-Minute Travel App Blink
Groupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel bookings.
Mary Lisbeth D'Amico | Strategies | Print version Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site.
Aubrey Beck | Conversion & ROI | Print version Improving Your SEO Performance Through Innovation
Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively.
Dave Lloyd | SEO | Print version Leaky Bucket? Strategies for Managing Unsubscribes
Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it.
Tia Matsumoto | B2C Email Marketing | Print version |
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