Social Media Smarts: Successful Social Marketing is So Much More Than Social Media

October 28, 2013 Social Successful Social Marketing is So Much More Than Social Media Jon Miller  |  Social Media Smarts  |             In the past, prospects primarily accessed information about a company by interacting directly with a salesperson. As media evolved, mass ads, events, direct mail, and more recently, email, have been the primary tools for engagement. Though many of those channels are still key components to successful marketing strategies, social should play an equally significant role in the grand scheme of things. Given the number of consumers posting, blogging, tweeting, liking and sharing, the... Twitter Sets IPO Price at a Precautious $17 to $20 a Share Melanie White  |  Social Media  |             Twitter hopes to sell as many as 80.5 million shares priced at $17 to $20 each under its impending initial public offering (IPO), according to an SEC filing that took place yesterday. The social media platform could therefore raise up to $1.6 billion. It will initially sell 70 million shares, followed by an additional 10.5 million if the stock performs well once it begins trading. A valuation based on the $18.50 middle-of-the-price range of the IPO, would put Twitter at a value... LinkedIn Revamps Products, Integrates Email Workaround For iPhones Matt Kapko  |  Social Media  |             Mobile will soon be driving every aspect of LinkedIn’s business. The company is reengineering its product roadmap and focus to extend its professional graph of 238 million members into an economic graph tailored for this increasingly mobile-centric world. LinkedIn’s executive team introduced a series of new mobile apps in San Francisco on Wednesday, including a redesigned iPad app and a new service that integrates the LinkedIn network with users’ email accounts directly on... Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama Lisa Lacy  |  Social Media  |             Fiber One, a General Mills brand with a line of low-calorie snacks, is paying homage to the drama dieters face by turning their diet-specific angst into dramatic improv-style videos in its Snack Drama Theatre with the Snack Drama Players campaign. On Facebook, Fiber One writes, "Introducing #SnackDrama and the Snack Drama Players! It's basically a group of amazing actors, here to bring your Snack Drama to life." Calling itself the "savior of snack-time drama," @FiberOne's Twitter... Gamification for Businesses: Q&A with Mario Herger Mark Schreiber  |  Social Media Smarts  |             Mario Herger spearheaded the gamification efforts as senior researcher at SAP Labs in Palo Alto before leaving to start his own company Enterprise Gamification Consultancy. Enterprise gamification uses game elements to increase engagement in corporate training, employee efficiency, and mass consumer campaigns. Regarding the latter, more and more brands are finding success in this area. Examples include Nike+, which allows customers to record and share their walks and runs; Taco... Online Advertising, BATNAs & the Failure of Do Not Track IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data. Guest   |  Politics & Advocacy  |  Print version Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shares three soft conversions you should be using to track user actions. Jeremy Hull  |  Paid Search  |  Print version Alice Through The Looking Glass: Augmented Reality in the Real World Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page. Rand Schulman  |  Convergence Analytics  |  Print version Email Marketing Successes with Revenue Per Email Measurement Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success stories and record high RPMEs from recent campaigns. Jeanne Jennings  |  Email Marketing  |  Print version Do Marketers Need Big Data? Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Charlie Wang  |  Data-Driven Marketing  |  Print version 5 Talent Trends in Digital Right Now Hiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Andy Radovic  |  Search Marketing  |  Print version YouTube to Launch an Ad-Free Music Subscription Service? Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Jessica Lee  |  Video  |  Print version Five Strategy Changes To Help You Cope with Google’s Ad Rank Change What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers looking to optimize and stay current. Kevin Lee  |  Paid Search  |  Print version Boost the ROI of Tech Product Demos with 'Wow' Factor Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos to boost your ROI. Jack Aaronson  |  ROI Marketing  |  Print version How Brand Marketing Measurement Benefits from Life Lessons in Fitness As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point do we revisit the way we measure? Columnist Chris Copeland explains. Chris Copeland  |  Strategies  |  Print version RSS   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San FranciscoAs a global leader in 3D design, engineering, and entertainment software, Autodesk... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - EmeryvilleWebmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign... SEO Campaign Manager SEO Campaign Manager (Straight North) - CharlotteWe are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte... Webinar: Preparing for the Mobile Majority: How to Win When Mobile Matters Most, Urban Airship ClickZ Academy October 21, 2013 Webinar: 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business, LogMyCalls ClickZ Academy October 17, 2013 How to convert 25-40% of prospects in to customers Optilead October 15, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - tweetbroker.social@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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