 | Could Your POS Generate More ROI? Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 |  | How will you keep up with the changing face of condition management? Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Tesco Mobile shows you can troll your way to a big following Tesco Mobile's habit of posting snappy comebacks to critical tweets and getting into online scraps with rival companies is a bid to change perceptions about the brand -- and it seems to be working, Roo Ciambriello writes. "By creating content that's authentic to the brand and consumer, we're creating a story people want to engage with. That's true brand advocacy," says Daniel Deeks-Osburn, who works at Tesco's digital marketing agency, Jam. Adweek/AdFreak blog (10/30), Adweek/AdFreak blog (10/28) Bloomingdale's Instagram contest is built on user tips Bloomingdale's is looking to boost its social media following with an Instagram contest asking fans to submit "selfies" along with a beauty or styling tip for a chance to win a $1,000 gift card. The images must be submitted using the hashtag #BloomieSelfie, and all participants are given the chance to vote on other entries. Luxury Daily (10/31)  | Create a professional appearance with built-in IT tools Whether you have 1 employee or 250, you can impress your clients and save money with enterprise-class services in Office 365. Host HD video, web, and audio conferences with clients and colleagues, set up your own website, and get business-class email. It's easy to use, so you can get started today, even if you don't have IT experience. Interested? Read the overview. |
 |  | Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here. | | Why Twitter works great as a content-idea generator Inbound marketers can use Twitter to help their content-creation efforts, Lisa Toner writes. Developing and participating in Twitter chats can generate ideas and add credibility, while its search options can be used to identify trends and topics for a specific area. "Reading what others are writing about often provides the inspiration you need to brainstorm your own topics," Toner writes. HubSpot.com (10/31) | Know your memes? Now try dressing as one Still looking for a good Halloween costume? Consider dressing up as an online meme. This gallery includes costumes created by people who wanted to evoke Miley Cyrus' "Wrecking Ball" video, Ryan Gosling refusing to eat his cereal and the fascinated "double rainbow guy." Wired.com (10/30) |  | The numbers tell us there is growing demand in the ad community for [Facebook's] mobile platform." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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