Social Media: Are You Ignoring Your Best Brand Advocates?

October 30, 2013 Social Are You Ignoring Your Best Brand Advocates? Michelle Killebrew  |  Social Media  |             I joined a Twitter chat about the value of social this week and during the course of the conversation, was surprised to learn that for some people, the idea of enabling employee advocates was a novel concept. So many people recognize the power of social media for marketing and external evangelism, yet they neglect the power within their own organization! We all know that social technology enables human connections. But the thing is, there are no boundaries between consumers or employees,... Why a CMS is Crucial for a Social Business Himanshu Sareen  |  Social Commerce  |             Weighing the value of content creation and management versus social media marketing is a bit like asking whether the chicken came before the egg. Prior to the advent of social media in the early 2000s, businesses were obsessed with SEO and SEM for driving sales. In the early days of Icreon, we quickly strove to master the new tactics for attracting new business to our website. Fast forward twelve years and Google is still a critical sales driver for ourselves and thousands of companies... China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features Adaline Lau  |  Social Media  |             Sina Weibo, China’s most popular microblogging site, is set to roll out e-commerce and CRM (customer relationship management) features for advertisers, which it claims would enable them to track sales through its enterprise solution platform. Automobile companies such as Mercedes Benz and Audi were among the first of one thousand corporates in China to trial a new feature known as Weibo fans subscription service (粉丝服务平台) that allows brands to service their customers... Google+ Unveils Auto Awesome Movies & New Hangouts, Video & Photo Features Miranda Miller  |  Social Media  |             This morning in a San Francisco warehouse Google had rented out for the occasion, the search and social giant unveiled new and upgraded features for Google+, their social networking platform. A blog post released to coincide with the event reveals details of the upgrade, which brought 18 more Google+ features. Google+ Video Enhancements: Auto Awesome Movies This announcement means a slew of photo and video upgrades, most available this week. Google+ appears to be taking a run... Adobe Says Social Media Changing Retail Marketplace Susan Kuchinskas  |  Social Commerce  |             Retailers' investments in social media are paying off. According to Adobe's Q3 2013 Social Intelligence report, consumers are using social media throughout every stage of the so-called purchasing journey. On Facebook alone, cost-per-click (CPC) is down 40 percent, while the click-through rate (CTR) is up 275 percent, leading to an increase in ROI of 58 percent. Pinterest and Twitter are gaining in importance for ecommerce. Adobe Analytics found that, while Facebook still dominates... Apple Ends Fiscal Year With Revenue Jump but Profit Fall Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Matt Kapko  |  Mobile  |  Print version Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but facts are a funny thing. Robin Neifield  |  Strategies  |  Print version Google's Hummingbird Update: Friend or Foe of the Marketing Executive? Do you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe explains what's new and how marketers should change their SEO strategy. Dave Lloyd  |  SEO  |  Print version Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Breanne Maliniak  |  Actionable Analysis  |  Print version Google Inks Cross Media Ad Deal With Publicis Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks. Jessica Lee  |  Strategies  |  Print version Retailers, YouTube and Holiday Shopping: Amp the Emotion YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Susan Kuchinskas  |  Video  |  Print version Fullscreen Expands YouTube Network for Brand Channel Management Fullscreen is launching a concierge channel management service for brands and media companies. Matt Kapko  |  Video  |  Print version Moët & Chandon Celebrates Life’s Successes with #MoetMoments Moët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Lisa Lacy  |  Strategies  |  Print version PPC Ad Creative: Follow the Rules, Dammit! In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains. Andrew Goodman  |  Paid Search  |  Print version StreetFight Summit: In Local Marketing, How Close is Close Enough? Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit. Kristin Kovner  |  Media Buying  |  Print version RSS   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San FranciscoAs a global leader in 3D design, engineering, and entertainment software, Autodesk... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - EmeryvilleWebmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign... SEO Campaign Manager SEO Campaign Manager (Straight North) - CharlotteWe are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte... How to control costs in your business: 5 tips to keep spending down Sage October 30, 2013 Avoiding common VAT mistakes Sage October 30, 2013 How to keep your finances in check Sage October 30, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - tweetbroker.social@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media