2014: The Year of Social TV
Marko Muellner | Community Management |       |  | As you emerged from your Breaking Bad binge bunker, you might have noticed some buzz around the next big thing: social TV. Most recently driven by Facebook's pending but delayed TV ad offering, Twitter's IPO announcement and some high-profile deals between measurement and media companies and the social networks, it seems everyone is talking about the intersection of TV and social. Generally, "Social TV" is defined as, "Technology that supports communication and social interaction... |
A Picture Paints A Thousand Words On Twitter
Jon Wade | Social Media | |  | An interesting blog post from Dan Zarrella piqued my attention this week. He has carried out a statistical analysis of over 400,000 randomly selected tweets to understand how often they got retweeted. The full article is available here: http://danzarrella.com/use-images-on-twitter-to-get-more-retweets.html# What he found, whilst it shouldn’t be surprising, does make you pause for thought. You’re far more likely to gain a retweet by using Twitter’s native image uploading service... |
Say Goodbye to the Age of Generalizations: How Social Data Changes Everything
John Elkaim | Social Integration | |  | The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance, is down almost 50% since 2002. In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among US adults increasing by 800% over the past eight years. For marketers, this is the... |
Facebook Removes Visibility in Search Privacy Control
Carly Page | Social Media | |  | Facebook has removed the ability for people to remain anonymous in searches on the website. The social network announced that it has removed the "Who can look up your Timeline by name?" feature. This feature had allowed users to remain anonymous in search – and with the most secure setting switched on, users could ensure that people typing their name wouldn't see that they had an account on the website. Users can run, but they can no longer hide. The removal of the feature means... |
Pinterest Introduces Promoted Pins to Select Audiences for Testing
Jennifer Slegg | Social Media | |  | When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun including promoted pins on their site. This new feature comes after Pinterest announced last month they would be experimenting with advertisements, using promoted pins as the company's first real drive toward monetizing the site. Promoted pins appear almost identical to regular pins on user boards. You might not even realize you're seeing a promoted... |
Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013.
Yuyu Chen | Ad Industry Metrics | Print version Urban Outfitters App Deepens Digital Connection With Customers
Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand.
Susan Kuchinskas | Strategies | Print version Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting
Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better use?
Ben Plomion | Data-Driven Marketing | Print version Landing Page Video: Conversion Villain or Hero?
So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction?
Tim Ash | Conversion & ROI | Print version Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Don't let the holidays be an excuse for going on a bad practices email bender. Ultimately, there are three consequences: increased complaints, decreased engagement and diminished list quality.
Margaret Farmakis | Email Marketing Optimization | Print version Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users
Mobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make the technology exponentially more effective.
Paul Bremer | Video | Print version Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies
The brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear.
Lisa Lacy | Strategies | Print version Ted Baker’s "Redge Blaker" Speaks to Aging Hipsters
The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador.
Lisa Lacy | Strategies | Print version Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics
The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz.
Lisa Lacy | Strategies | Print version “Not Provided” World Just the Beginning of a Marketer’s Challenge
"Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required instead to rely on Google, Microsoft and Apple's own tracking capabilities in order to access conversion data from multiple sources.
Andrew Beckman | Search Marketing | Print version |
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