 | Cloud Computing 101: It's a Brave New Virtual World 54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today. |
 | Facebook announces that ads are coming to Instagram Facebook on Thursday announced that advertisements will begin to appear on Instagram, which hasn't generated any revenue yet for Facebook despite its $1 billion price tag. Instagram ads will aim to be understated, and the company will incorporate user feedback into its deployments, an unidentified spokesman said. "Seeing photos and videos from brands you don't follow will be new, so we'll start slow. We'll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands," the spokesman said. The Wall Street Journal (tiered subscription model) (10/3)  | How will you keep up with the changing face of condition management? Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | How Oracle, Cisco and others are proving Instagram's B2B appeal Instagram is often seen as a space just for consumer-facing operations, but business-to-business companies find success when they focus on community, culture and brand marketing, Allen Gannett writes. Brands such as Oracle and Cisco highlight their culture and community commitment with photos of volunteer work and social events. Proper B2B brand marketing and sharing on Instagram also require an understanding of hashtags, Gannett writes. HubSpot.com (10/3) Burger King pretends to change its name to Fries King Burger King is continuing its efforts to build buzz around its new fries products, the French Fry Burger and lower-calorie Satisfries, with a social media campaign announcing that the company will now be called Fries King. The fake brand switch was announced with Facebook and Twitter photos showing off a new logo and a supposedly redesigned storefront. While confusing to many consumers, "it does appear to be making people hungry," writes Tim Nudd. Adweek/AdFreak blog (10/2), USA Today (10/3), Business Insider (10/2)  | Learn Success Strategies From Today's Top Retailers There are reasons why retailers such as Build-A-Bear Workshop, charming charlie, and Specialty Sports Venture are leaders in their categories. Discover how they optimize results with CRM, POS and in-store services, plus best practices for mobility, omni-channel retailing, chain growth and more! This exclusive publication is available now at no charge. Download your copy here. |
 | Facebook leads social channels in ad-campaign preference Facebook has a considerable lead over other social networks at landing brand campaigns, a Strata survey of U.S. ad execs indicates. Ninety percent of the executives said they were likely to use Facebook for clients' social campaigns, compared with 55% for YouTube and 53% for Twitter. Still, the percentage of ad-budget allocation to social media remains low, with nearly 6 in 10 agency clients apportioning 5% or less, and 19% of respondents saying they see no return on investment from their social efforts. eMarketer (10/4)  |  |  |  | Creating a Smarter Workforce for Market Leadership • Learn how to quickly and easily identify the right people for the right jobs at precisely the right time. • Hear how personalized and social experiences can help activate your workforce to improve teamwork, unleash innovation and engage customers. • Discover how to build a framework to empower a vibrant workforce that delivers better business outcomes for competitive advantage—in the office, on the road or anywhere work takes them. Watch and learn how leading companies are building a smarter workforce and why it is key to your organization's growth and competitiveness |  |  |  |  |
 | The biggest ways companies mess up on social media Failing to develop an authentic personality and avoiding controversy and criticism are two of the biggest mistakes companies can make on social media, Christian Schappel writes. Companies should also make sure to provide incentives for people to follow their accounts, and those accounts should be put "in the hands of marketing or communications professionals," Schappel adds. SmartBrief/SmartBlog on Social Media (10/4)  | Whitepaper: 12 Tips for Better Cash-Flow Management Good cash flow is essential to running a successful business. In many cases, the simplest changes can help to dramatically improve your results. In this white paper, we've rounded up 12 top pieces of advice from seasoned small business owners and finance experts. Join the OPEN Forum® Community and receive the free whitepaper. |
 | Photos highlight the beauty of flocks of animals There are few things more impressive than thousands or even millions of animals congregating together, writes Alice Yoo. In this article, Yoo has collected several images of animals flocking together, including photos of bats nearly blocking out the sun, a colossal herd of walruses and a dizzying display of flamingos. My Modern Metropolis (9/27) |  | Whether [Twitter is] worth $12 billion or not is really going to come down to how they can embrace this real-time news and information vision, how they can extend it to other revenue lines and how they can grow around the world." -- Brian Blau, analyst for Gartner, as quoted by Bloomberg | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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