Friday, October 11, 2013

Social media ads can unlock the full potential of your content

Facebook nixes privacy feature, makes all users searchable | Report: NBC News exec will be top news liaison at Twitter | Farmers go social with leftovers to reduce food waste
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October 11, 2013
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Today's BuzzSponsored By
Facebook nixes privacy feature, makes all users searchable
All Facebook users are now visible through the site's search function after the social network shut down a privacy feature that had previously allowed users to decide whether they wanted to show up in search results. Officials said the opt-out feature had been too confusing, although critics said the move would anger some users. "[E]ven if it was only 1 percent of users taking advantage of the feature, that's still 12 million people who didn't want to be easily found," notes Brian Feldman. The Atlantic Wire (10/10)
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Realtime Marketing Lab. Monday, Oct 14, NYC
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Network Update
Report: NBC News exec will be top news liaison at Twitter
Vivian Schiller, the chief digital officer at NBC News, reportedly will become Twitter's head of news. The hiring process was spent "searching for someone familiar with the media landscape who would act as a liaison between news agencies and the San Francisco microblogging service," write Mike Isaac and Kara Swisher. All Things D (10/10)
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Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today.

Ideas in ActionSponsored By
Farmers go social with leftovers to reduce food waste
A website called CropMobster that launched in March gives farmers a social media solution to the problem of leftover produce. The site, which gives farmers and growers a place to connect with potential buyers or charities in need of food donations, was created by Nick Papadopoulos, general manager of Bloomfield Farms in California, who got the idea after smaller Facebook pushes to sell discounted leftovers proved successful. SmartBrief/SmartBlog on Social Media (10/10)
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Top 5 HR Compliance Concerns for Small Business
Small and medium sized companies spend a lot of time focusing on core business issues, but they may overlook one of the most potentially serious and costly issues — regulatory compliance. How do you know what issues to look for in order to protect the company? Download the free white paper that discusses the top 5 HR compliance issues.

Research and ReportsSponsored By
Twitter users are asked to cheer on a potted plant
The Denver Museum of Nature & Science is inviting Twitter users to send messages to a potted plant. Tagged tweets will be turned into audio messages and played to the plant in question to see whether human speech has an effect on its growth rate. Adweek/AdFreak blog (10/10)
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How will you keep up with the changing face of condition management?
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Business Tips and Advice
Sponsored Content from American Express
The TakeawaySponsored By
Social media ads could help unlock the full potential of your content
Search and unpaid social media aren't enough to ensure that the effort poured into content marketing doesn't go to waste, Dan Stasiewski writes. Using social media advertising for your popular content can maximize "the return on your content investment by continuing to promote website content that your audiences deem valuable," Stasiewski writes. He lists best practices for paid promotion of content on LinkedIn and Facebook. Content Marketing Institute (10/10)
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NEW: US 2013 Consumer Data Privacy Study — Mobile Edition
Did you know that 78% of consumers won't download an app they don't trust? In this free report, learn what consumers think about their privacy when using a mobile device, how it impacts your business, and what you can do about it. Download the free report now.

Social Shareable
Don't wear Calvin Klein scents in jaguar country
Researchers hoping to lure jaguars into camera traps have found that the best bait is a generous spritzing of Calvin Klein Obsession for Men. Jaguars apparently can't get enough of the cologne, perhaps because it's derived in part from chemicals extracted from the scent glands of civets. ScientificAmerican.com/The Thoughtful Animal blog (10/10)
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Who's Hiring?
Position TitleCompany NameLocation
Digital StrategistBeeby Clark+MeylerNew York, NY
Social Media Community ManagerBeeby Clark+MeylerStamford, CT
Director of Digital Content/Social MediaNorthern Illinois UniversityDeKalb, IL
Service Co-ordinator/Customer Service RepresentativePortline suppliesNationwide, United States
Click here to view more job listings.
 
SmartQuote
[A]t 1.2 billion profiles, Facebook is arguably past the point where framing privacy policy decisions in terms of percentage of users is a compelling case."
-- Brian Feldman, writing at The Atlantic Wire
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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