Get Attention in Competitive Holiday Inbox Tabs with These Email Tips
Justin Williams | Advanced Email Marketing |       |  | Like it or not, the 2013 holiday season is here. Whether this is good news or bad news for your holiday email campaigns depends on your ability to deal with two trends in email marketing: increased volume and inbox foldering. Not only has annual email volume increased year over year, but each holiday season, there is an additional increase of about 20 percent in the number of marketing emails sent. This means more and more messages are competing for recipient attention in the inbox,... |
Email Marketing Successes with Revenue Per Email Measurement
Jeanne Jennings | Email Marketing | |  | Two years ago, I wrote a column about the value of the revenue per email (RPE) metric; how to calculate it and how to use it to use it at a cell level to determine the winner when you're testing. I followed that up with a column on more ways to use RPE in analysis, to identify areas of strength and weakness in your email program. I've continued to use RPE or, in cases where the RPE figure is small, revenue per thousand emails (RPME) with clients. Here's an update on successes we've... |
A False Dichotomy
Derek Harding | Email Marketing Optimization | |  | Shortly before Christmas, Spamhaus added several national retailers to the Spamhaus Block List (SBL), creating a major controversy. The cause was mailing to unconfirmed email addresses and the action reignited the long-running debate about single opt-in vs. confirmed op-tin. Battle lines have been drawn with luminaries on both sides of the argument. It started out on mailing lists and Twitter, but has expanded to blog posts with back-and-forth, pro and con, argument, rebuttal, and... |
Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers
Jim Davidson | B2C Email Marketing | |  | Every marketer has heard the alarm: "Shopping cart abandonment is increasing!" Many marketers have hit the snooze button, even though cart abandonment reminder emails are a proven revenue generator. While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Sticker shock, indecision, comparison shopping, technical issues... we all know the laundry list of reasons shoppers abandon carts. However, there are many other factors that... |
Becoming One With Our Email Addresses
Dave Hendricks | Email Marketing Optimization | |  | According to researchers, the smartphone is more addictive than any drug. There is even a name for the anxiety one feels when out of mobile phone contact, called nomophobia. The smartphone is a wondrous thing. It has apps, a camera, a calculator, music and even a flashlight. The most wondrous part about the smartphone, however, is that (despite what the name implies) we don't really have to use it to make actual phone calls. In 2012, O2's All About You report showed that "making... |
Moët & Chandon Celebrates Life’s Successes with #MoetMoments
Moët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter.
Lisa Lacy | Strategies | Print version PPC Ad Creative: Follow the Rules, Dammit!
In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains.
Andrew Goodman | Paid Search | Print version StreetFight Summit: In Local Marketing, How Close is Close Enough?
Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit.
Kristin Kovner | Media Buying | Print version Using Email to Get the Conversion (Without Stalking)
Whether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someone who has opted in can (and will) flag your mail as spam if it comes too frequently or provides no value.
Tim Ash | Conversion & ROI | Print version Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers
The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes.
Lisa Lacy | Marketing to Latinos | Print version Adobe Says Social Media Changing Retail Marketplace
Adobe's Social Media Intelligence report says that brands' social media efforts are paying off.
Susan Kuchinskas | Social Commerce | Print version Buffer Shows Off Social Crisis Management Chops After Spam Hack
Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed.
Miranda Miller | Social Media Smarts | Print version Successful Social Marketing is So Much More Than Social Media
Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI.
Jon Miller | Social Media Smarts | Print version Online Advertising, BATNAs & the Failure of Do Not Track
IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data.
Guest | Politics & Advocacy | Print version Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search
Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shares three soft conversions you should be using to track user actions.
Jeremy Hull | Paid Search | Print version |
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