One Screen, Two Screens, We All Scream for Multi-Screens
David Toner | Video |       |  | In the past 10 days, I believe we've seen the pinnacle of screen convergence. The concept of first screen, second screen and--more recently--third screen has been around for a while. It's not a zero sum game anymore, though; brands can win, broadcasters can win, digital & social media can win, and most importantly, the consumer always wins. As the story goes, once upon the time, traditional TV networks like CBS, NBC, ABC and Fox were threatened by the cable networks, then by the... |
Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook
Matt Kapko | Mobile | |  | Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's promise, with the right strategies and processes for specific goals. Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published its latest recommendations and examples in the... |
The Battle of the Ages… Literally
Jeanniey Mullen | Publishing | |  | Did you know that 78 percent of teenagers ages 12-17 own a cell phone? How about the fact that teen girls use their smartphone as their primary access tool to get to the internet? Pew Research shared these statistics and many more over the past few months, as they produced research surrounding technology and lifestyle integrations. Additional research from Pew and others shared one more very important point to ponder: Baby Boomers currently have the highest amount of disposable... |
The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do
Andrew Solmssen | Mobile | |  | It's been another big summer in technology, with new iPhones, a Twitter IPO, Snapchat's expansion, ads on Instagram, Android taking over the lead position in tablet sales, two new game consoles announced and much more. Any marketer who was hoping that the pace would slow down has been sorely disappointed. There are more platforms than ever before and trying to decide where to put your chips can be dizzying. It's no coincidence that so many of these developments focus on mobile. Mobile... |
Mobile Ads Need to Deliver Brand Metrics Beyond CTR
Meera Chopra | Mobile | |  | Mobile Internet has become an integral part of today’s lifestyle. Whether it’s news, connecting with friends on social media or watching videos, consumers want to access everything in real time. In fact, for millions in India, the mobile is their first and only screen available and with an insatiable appetite for cricket and “all things movies”, mobile video snacking is fast catching up. Mobile video drives 66 percent of all global data traffic; data traffic from Asia Pacific... |
Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising
Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back.
Benjamin Spiegel | Search Marketing | Print version Augmented Reality Serves Both the Customer and the Business
Augmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can, demonstrating your brand's understanding that people want to feel like people.
Mark Quinn | Retail | Print version IAB: Internet Ad Revenues Surged in First Half of 2013
The most recent IAB report reveals that internet ad revenues reached a new peak in the first six months of 2013.
Yuyu Chen | Ad Industry Metrics | Print version Halloween + Creative Marketing = A Treat for Retailers
Looking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Halloween costumes and accessories.
Jessica Lee | Retail | Print version AdRoll Reaches $100M Revenue Run Rate
AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers.
Matt Kapko | Agency Spotlight | Print version Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting
Facebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit(s) of their choice without first addressing the task at hand.
Matt Kapko | Social Media | Print version Instagram Video Ads: Mobile, Millennial Potential Massive
Instagram will have a natural role in mobile advertising because visuals are an increasingly decisive element of efficient campaigns, says Eric Mugnier of M&C Saatchi Mobile.
Matt Kapko | Social Media | Print version Beyond the Bubble: Why Marketers Must Redefine "Mobile First"
It's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses.
Megan Pluskis | Strategies | Print version 5 Marketing Rules for Better Social Branding
These constant marketing truths and tactics should be kept in mind when designing and implementing social programs.
Harry Gold | Social Commerce | Print version Digital or Interactive? Brands Exemplify Modern Media Trends
The result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interactivity online. Here's a peek at what's been cooking in digital interactive campaigns.
Tessa Wegert | Media Buying | Print version |
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