5 Reasons Blogging is Good for the Marketing Soul
Paul Chaney | Social Media Smarts |       |  | You've heard the expression "everything old is new again." Born in the 1990s, blogging began as the purview of teens and techies who wanted to keep a digital journal of their lives. Platforms like Open Diary, LiveJournal and Blogger were created to make the process easier. Political blogs came to prominence in the late 90s, thanks to the likes of Andrew Sullivan, Wonkette, and Little Green Footballs. Howard Dean's 2003 presidential campaign was largely fueled by a blog that contained... |
Wrestling Lays the SmackDown on Second Screen Social TV
Guest | Social Media Smarts | |  | When you think success on social media and Second Screen Mobile apps, wrestling might not come top of mind. But they reach 145 million fans through all their social channels and at SXSW this year the WWE Active app was announced as the #1 Second Screen app in the U.S. and the only live second screen app in the market. Spoiler alert… wrestling may be fake, BUT there’s nothing fake about the Second screen apps, catch up TV, social TV, and social media success WWE (World Wrestling... |
Measuring Business Results from a Social Customer Experience Program
Dave Evans | Social Media | |  | Successfully managing a social customer experience program means measuring results and then using those measurements to guide that program. Today, I’ll show you a great way to gather insights through measurement. I’ll also offer some tips and pointers on where to collect the data you need. To get started, connect what you measure to your underlying business objectives. You already know you can measure the change in sales or expenses to understand the financial return (ROI).... |
Social Shopping – A Big Deal for E-Commerce in China?
Elisa Harca | Social Commerce | |  | Sina Weibo and Alibaba hit the headlines in August when they announced a collaboration that would allow users of China’s leading microblogging platform to make direct purchases from Taobao. As both accounts are rolled up into the same system, shoppers can use either Weibo or Taobao to log on. And Weibo has introduced a convenient new way of displaying Taobao products, which uses a “virtual card” to give information on pricing, popularity, and store credit rating as well as... |
Facebook Ads Helps Magnolia Pictures Boost ROI
Danny Goodwin | ROI Marketing | |  | Wanting to raise awareness and drive box office and iTunes sales, film company Magnolia Pictures turned to Facebook advertising. Facebook's Optimized CPM tool helped the company achieve nearly 2 million video plays of their movie trailers. Here's how. The Goal: Drive Video Views via Facebook Newsfeed Ads Indie film distributor Magnolia Pictures' goal was to expose people to their movies and ultimately drive users to view those films. Two recent films Magnolia promoted via Facebook... |
Saks Partners With Stylewhile for Virtual Fitting Room Experience
Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase.
Lisa Lacy | Strategies | Print version A False Dichotomy
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
Derek Harding | Email Marketing Optimization | Print version Persuading Senior Executives With Data
When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers would do well to listen up!
Jim Sterne | Verifying Business Value | Print version The Evolving Role of the Media Planner
Columnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came to life. How has planning evolved since and what can we expect in future?
Anna Papadopoulos | Strategies | Print version Does the Web Get the Best Part of Ad Campaigns?
As networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a hefty investment that can potentially lead to reallocating funds from traditional buys, yet the Web excels at harmonizing with offline campaigns.
Tessa Wegert | Strategies | Print version Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.
Greg Jarboe | Video | Print version comScore: Google Continues to Lead US Search Market Despite Drop in Queries
Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore.
Yuyu Chen | Ad Industry Metrics | Print version Adidas Unveils Android miCoach Smart Run Smartwatch
Adidas is jumping on the smartwatch bandwagon. The new wearable device will run on Google's Android 4.1 Jelly Bean mobile operating system.
Carly Page | Mobile | Print version Cheetos Project TP Encourages Virtual Halloween Mischief
Cheetos latest digital campaign lets users virtually toilet paper the site of their choice.
Mary Lisbeth D'Amico | Strategies | Print version How Media Companies are Learning from Social Conversation for 'Always-On' Engagement
Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event in New York City.
Pelin Thorogood | Analyzing Customer Data | Print version |
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