The Publisher of the Future Will Be Agile & Adaptive
Jeanniey Mullen | Publishing |       |  | The world is becoming increasingly mobile. According to the Pew Research Center, 78 percent of teens ages 12 to 17 own a cellphone. One in four teens have a tablet computer, and 9 out of 10 have a computer at home for themselves, or access to one in the home. This is our future. Currently, the Baby Boomers have access to the highest amount of disposable income. The 78 million of them in the U.S. spend over 3 trillion dollars per year buying tools, technology and other items of... |
Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey
Yuyu Chen | Mobile | |  | As mobile devices enable consumers to easily interact with brands, mobile advertising correspondingly attracts more budget and is expected to continue this upward trend. Marketers at 300 U.S. companies increased their mobile advertising budgets by 142 percent from 2011 to 2013, according to Marketers Perceptions of Mobile Advertising, produced by Ovum for Interactive Advertising Bureau (IAB). Of the marketers surveyed this year, over one-third allocated more than $300,000 to mobile... |
Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Yuyu Chen | Mobile | |  | As Black Friday 2013 (November 29) approaches, retailers are already gearing up for holiday promotions. This year, tailoring for multi-screen behavior and social media are more important than ever before. Online Black Friday sales last year increased 20.7 percent over 2011. This year, the National Retail Federation has already found that the government shutdown isn't much of an issue for U.S. consumers; they forecast a 3.9 percent increase in November/December U.S. general retail... |
Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Yuyu Chen | Mobile | |  | Plenty of retailers this holiday season will be looking to tap into the lucrative millennial market with mobile email marketing. Campaigner, an email marketing solution service, projects that the millennial generation will play a pivotal role in mobile purchases this holiday season. U.S. retail ecommerce holiday sales are expected to reach $61.8 billion this year, up 15 percent over 2012, according to market research company eMarketer. Transactions on mobile devices are expected... |
The Annoying Consequences of an Awesome System
Frank Sinton | Media Buying | |  | Technology is a wonderful thing. When used properly, it can make our lives easier by automating mundane processes, tracking important data, and intelligently matching those who want with those who have. Unfortunately, it also makes things easier for unethical, greedy scammers to ply their trade. In particular, the use of bots—bits of software that run automated tasks at high volumes—has found root in nearly every online scenario you can think of. Videogamers use bots to unfairly... |
Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon
Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy.
Andrew Edwards | Verifying Business Value | Print version Gallo Family Vineyards Celebrates Family with Online Crest Creator
The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family.
Lisa Lacy | Strategies | Print version Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing.
Kara Trivunovic | Email Marketing Best Practices | Print version Determining the Value of Search Marketing to Your Brand
Discover your search marketing team's unfair advantage to help launch your brand to a leadership position.
Dave Lloyd | Search Marketing | Print version Post-IPO Twitter Positioned for eCommerce Dominance
While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored.
Himanshu Sareen | Social Commerce | Print version Why The Creative and Media Divide Needs To Be Bridged
Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance marketing.
Jermyn Toh | Strategies | Print version Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins
A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments.
Jennifer Slegg | Social Media | Print version Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park.
Lisa Lacy | Strategies | Print version Get Your Campaign in the Social Stream This Holiday Season
There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks.
Roger Katz | Social Media Smarts | Print version Total Cost of Ownership Needed to Grasp Relationship ROI
As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.
Gary Stein | Strategies | Print version |
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