Native Ads vs In-App Purchases: Context is King
Frank Sinton | Video |       |  | As powerful as mobile apps are for distributing content and capturing user engagement, the fact that most are offered free of charge puts publishers at risk of losing money on them. According to a recent report from Gartner, there will be 102 billion apps downloaded this year worldwide. Of those, 91 percent those will be free. Aside from those free apps essentially written off as marketing costs for larger brands, publishers have two monetization options to choose from: in-app purchases... |
Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen
Jeanniey Mullen | Publishing | |  | If a picture is worth a thousand words, then an infographic must be worth one thousand dollars (per image) from prospective customers. Infographics force the creator to break complex subjects down into bite sized, easy to digest capsules of insight. Only the cream of the crop elements survive; it's not like that 68 page powerpoint slide you might get otherwise. Better yet, the insights are married with images that make them unforgettable. I often challenge clients to create an... |
Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
Greg Jarboe | Video | |  | According to new data released today by Unruly, 40 percent of the 1,000 most shared Instagram videos last month came from brands. More than 80 different brands - including Samsung, Nike, BMW, Disney, General Electric and Red Bull – are featured on the Unruly Viral Video Chart’s top 1,000 Instagram videos. With 26,962 shares, Peanuts Snoopygram was the most shared branded video on Instagram. It was followed by EA Sports FIFA 14 real-time spot, with 16,499 shares. A promo for... |
The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations
Joe Laszlo | Mobile | |  | Ad Operations is simultaneously one of the most important and most thankless digital jobs. When everything goes right with an ad campaign, the ops contribution is invisible and often overlooked. When anything goes wrong, however, ad ops is the first line of defense (and the first group to get blamed). For those outside that world, I recommend What Happens in Ad Operations, a hilariously not-safe-for-ad-sales blog, where the digital ad ops community commiserates. Add mobile to the... |
77% of Display Ads are Never Seen: Sticky
Leah Block | Media Planning | |  | Seventy-seven percent of Display ads are never seen, even those that are considered "viewable" (defined as fifty percent of an ad being visible to a user for one or more seconds). At least, that is what Sticky has found in its latest research. Using an opt-in eyeball tracking solution, Sticky tracked five hundred consumers and found that only 51 percent of ads that are considered "viewable" were actually seen. They also found that advertisers have 1.7 seconds, on average, to engage... |
How Brand Marketing Measurement Benefits from Life Lessons in Fitness
As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point do we revisit the way we measure? Columnist Chris Copeland explains.
Chris Copeland | Strategies | Print version How Programmatic Site Retargeting Can Give Marketing Automation a Superboost
What is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign.
Ben Plomion | Marketing Automation | Print version Tokyo 2020 - A Legacy of Experience?
With high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the world. Here's what to look out for if you're a marketer.
Jeff Lippold | Sports & Entertainment | Print version Gamification for Businesses: Q&A with Mario Herger
Are marketers applying gamification in their brand campaigns using it well?
Mark Schreiber | Social Media Smarts | Print version @JetBlue Tricks and Treats Followers With Mystery Halloween Discounts
JetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween.
Lisa Lacy | Strategies | Print version eBay Pins Growth to Curation, Same-Day Delivery
eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant gratification.
Matt Kapko | Social Commerce | Print version Saks Partners With Stylewhile for Virtual Fitting Room Experience
Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase.
Lisa Lacy | Strategies | Print version Google Rolls Out AdWords Ad Rank Algorithm Update
Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages.
Jennifer Slegg | Paid Search | Print version A False Dichotomy
We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the only options?
Derek Harding | Email Marketing Optimization | Print version 5 Reasons Blogging is Good for the Marketing Soul
Blogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blogging is good for the marketing soul in this column from Paul Chaney.
Paul Chaney | Social Media Smarts | Print version |
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