Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers
Jim Davidson | B2C Email Marketing |       |  | Every marketer has heard the alarm: "Shopping cart abandonment is increasing!" Many marketers have hit the snooze button, even though cart abandonment reminder emails are a proven revenue generator. While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Sticker shock, indecision, comparison shopping, technical issues... we all know the laundry list of reasons shoppers abandon carts. However, there are many other factors that... |
Becoming One With Our Email Addresses
Dave Hendricks | Email Marketing Optimization | |  | According to researchers, the smartphone is more addictive than any drug. There is even a name for the anxiety one feels when out of mobile phone contact, called nomophobia. The smartphone is a wondrous thing. It has apps, a camera, a calculator, music and even a flashlight. The most wondrous part about the smartphone, however, is that (despite what the name implies) we don't really have to use it to make actual phone calls. In 2012, O2's All About You report showed that "making... |
Sex with Data? An Email Marketer’s Tale
Simms Jenkins | Email Marketing Best Practices | |  | If you came to this story for the headline you may be disappointed. Especially since it is about email marketer's focus on emerging trends (or lack thereof). So this isn't about email marketers gone wild you may ask? Nah, maybe next year. I had the great privilege and honor to be one of the keynote speakers at the Blue Hornet Lifecycle Messaging Conference (check out the tweet highlights) here in sunny San Diego last week. While I talked about the relatively boring trends and future... |
Digital Footprints: Following the Data Trail
Katrina Conn | Advanced Email Marketing | |  | Do you know what type of data trail you're leaving behind, or what your digital footprint says about you? Just this week, the FX network premiered the third season of American Horror Story: Coven. It's not rooted in reality, obviously, but Jessica Lange's character had one line that really resonated in this era of digital trails: "In this day and age of Facebook and Twitter, do you really think that we won't be persecuted for anything that we do--which will be recorded and uploaded... |
Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Margaret Farmakis | Email Marketing Optimization | |  | It's the email marketing equivalent of a crash diet. Every year, we work with clients who are experiencing the repercussions of mistakes made during the all-important holiday shopping season. They're coming to terms with the telltale signs and accepting that the damage has been done: rising complaints, decreasing inbox placement and declining engagement. After the email blasting binge comes the inevitable purge and a panicked attempt to offset the irrational, hedonistic, instant... |
Wendy’s Extends Fan Devotion to #PretzelLoveStories
Wendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.”
Lisa Lacy | Strategies | Print version Google DoubleClick to Join FBX for RTB
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership.
Jennifer Slegg | Search Marketing | Print version 3 Macro Insights Google Tools for Every Marketer’s Toolkit
Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends and the customer Journey Tool and how they help marketers.
Adam Singer | Actionable Analysis | Print version A New Look at the Value of Data to Marketers and the Economy
New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy.
Stephanie Miller | Marketing Automation | Print version Promotions: Are They a Lifeblood or a Dirty Word?
Everyone offers free shipping. What kinds of promotions can you use this holiday to differentiate your business from your competitors?
Nathan Richter | Conversion & ROI | Print version Social Shopping – A Big Deal for E-Commerce in China?
Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands.
Elisa Harca | Social Commerce | Print version Facebook Ads Helps Magnolia Pictures Boost ROI
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here's how.
Danny Goodwin | ROI Marketing | Print version Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla
Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube influencers and bloggers.
Lisa Lacy | Strategies | Print version State Farm Brings 'Chaos' to Mobile
The rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile.
Mary Lisbeth D'Amico | Strategies | Print version Yahoo Bing SEM Outperforms Google for Auto Vertical
Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer customers.
Susan Kuchinskas | Paid Search | Print version |
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