The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations
Joe Laszlo | Mobile |       |  | Ad Operations is simultaneously one of the most important and most thankless digital jobs. When everything goes right with an ad campaign, the ops contribution is invisible and often overlooked. When anything goes wrong, however, ad ops is the first line of defense (and the first group to get blamed). For those outside that world, I recommend What Happens in Ad Operations, a hilariously not-safe-for-ad-sales blog, where the digital ad ops community commiserates. Add mobile to the... |
77% of Display Ads are Never Seen: Sticky
Leah Block | Media Planning | |  | Seventy-seven percent of Display ads are never seen, even those that are considered "viewable" (defined as fifty percent of an ad being visible to a user for one or more seconds). At least, that is what Sticky has found in its latest research. Using an opt-in eyeball tracking solution, Sticky tracked five hundred consumers and found that only 51 percent of ads that are considered "viewable" were actually seen. They also found that advertisers have 1.7 seconds, on average, to engage... |
End the Ad Bot Madness!
Larry Allen | Display Advertising | |  | The blame game over digital ad bots has reached absurd proportions. Enough is enough! Everyone is to blame for a whole host of reasons: Publishers have been buying cheap traffic to pump up numbers. Exchanges have turned a blind eye to high traffic or re-trafficked sites, while focusing solely on volume. Agencies have continued to allow clients to believe low CPMs and high CTRs are where the value is. They have denied knowledge of the fraud and haven't wanted to show a dip in... |
Respect Your Readers - Best Practices in Labeling Your Native Ads
Razlan Manjaji | Media Buying | |  | Native advertising is both exciting and a slippery slope for publishers. Increasingly there has been discussions on how this will impact the trust contract a publisher has built with its reader, if native advertising - such as article, video, slideshow, microsite - is introduced into the editorial mix, blurring the line between church and state. Though the debate is raging, as a publisher - as well as an advertiser – one must always respect the readers. They must be informed if... |
Can We Ever Expect Native Advertising to Scale?
Laney Whitcanack | Publishing | |  | Declining CPMs and squares and rectangles largely ignored by their audiences have left publishers reeling. As they scramble for new ways to support themselves, they need an alternative advertising solution to help engage their readers and make more money; something that leverages the two big trends of native advertising and programmatic buying, two of the fastest growing segments of online advertising. Today, these disparate solutions are planted on both ends of the spectrum. As... |
How Media Companies are Learning from Social Conversation for 'Always-On' Engagement
Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event in New York City.
Pelin Thorogood | Analyzing Customer Data | Print version Cheetos Project TP Encourages Virtual Halloween Mischief
Cheetos latest digital campaign lets users virtually toilet paper the site of their choice.
Mary Lisbeth D'Amico | Strategies | Print version 5 Last Minute PPC Holiday Tips for Advertisers
Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns.
Lisa Raehsler | Paid Search | Print version Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com
Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require in a transition to responsive design.
McNeal Maddox | Strategies | Print version Measuring Business Results from a Social Customer Experience Program
Where do you get the data needed to measure your social media customer experience program? Columnist Dave Evans shares data sources and importantly, how to put social data to work to further your business goals.
Dave Evans | Social Media | Print version Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.
Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're becoming your competitors.
Vincent Teo | Strategies | Print version Getting Excited about Google Analytics’ Upcoming Features
Let's focus on three that will open up new avenues on your journey of optimizing conversion rates.
Vinoaj Vijeyakumaar | Conversion & ROI | Print version Estee Lauder Asks People to Take Action Against Breast Cancer
Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions.
Mary Lisbeth D'Amico | Strategies | Print version Wendy’s Extends Fan Devotion to #PretzelLoveStories
Wendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.”
Lisa Lacy | Strategies | Print version Google DoubleClick to Join FBX for RTB
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership.
Jennifer Slegg | Search Marketing | Print version |
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