Email Marketing Best Practices: 5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

October 31, 2013 Email 5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails Simms Jenkins  |  Email Marketing Best Practices  |             While many digital marketers are focused on 2014 planning and budgeting, others are locked in on maximizing the last two months of 2013. The end of the year is a great time to make some headway on high impact, yet low hanging fruit that could send your email program in the right direction as we turn the corner into the new year. Here are 5 strategies and tactics to consider: 1. A Thank You Email ...with a survey for your valued subscribers. They are valued as more than a list,... Get Attention in Competitive Holiday Inbox Tabs with These Email Tips Justin Williams  |  Advanced Email Marketing  |             Like it or not, the 2013 holiday season is here. Whether this is good news or bad news for your holiday email campaigns depends on your ability to deal with two trends in email marketing: increased volume and inbox foldering. Not only has annual email volume increased year over year, but each holiday season, there is an additional increase of about 20 percent in the number of marketing emails sent. This means more and more messages are competing for recipient attention in the inbox,... Email Marketing Successes with Revenue Per Email Measurement Jeanne Jennings  |  Email Marketing  |             Two years ago, I wrote a column about the value of the revenue per email (RPE) metric; how to calculate it and how to use it to use it at a cell level to determine the winner when you're testing. I followed that up with a column on more ways to use RPE in analysis, to identify areas of strength and weakness in your email program. I've continued to use RPE or, in cases where the RPE figure is small, revenue per thousand emails (RPME) with clients. Here's an update on successes we've... A False Dichotomy Derek Harding  |  Email Marketing Optimization  |             Shortly before Christmas, Spamhaus added several national retailers to the Spamhaus Block List (SBL), creating a major controversy. The cause was mailing to unconfirmed email addresses and the action reignited the long-running debate about single opt-in vs. confirmed op-tin. Battle lines have been drawn with luminaries on both sides of the argument. It started out on mailing lists and Twitter, but has expanded to blog posts with back-and-forth, pro and con, argument, rebuttal, and... Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers Jim Davidson  |  B2C Email Marketing  |             Every marketer has heard the alarm: "Shopping cart abandonment is increasing!" Many marketers have hit the snooze button, even though cart abandonment reminder emails are a proven revenue generator. While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Sticker shock, indecision, comparison shopping, technical issues... we all know the laundry list of reasons shoppers abandon carts. However, there are many other factors that... Average Isn't Good Enough: Segment or Die! Average-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason explains why you must segment or die! Neil Mason  |  Verifying Business Value  |  Print version Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad? Here are six strategies to help you out. Tessa Wegert  |  Media Buying  |  Print version How To Get Comfortable with Big Data We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how. Amy Manus  |  Data-Driven Marketing  |  Print version A Digital Marketer Breaks Bad My digital marketing takeaways from blockbuster TV drama Breaking Bad. Mandeep Grover  |  Strategies  |  Print version Hanes Encourages Women to Talk Detection with Mammogram Monologues The Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with the procedure. Lisa Lacy  |  Strategies  |  Print version Apple Ends Fiscal Year With Revenue Jump but Profit Fall Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Matt Kapko  |  Mobile  |  Print version Why a CMS is Crucial for a Social Business With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns. Himanshu Sareen  |  Social Commerce  |  Print version Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but facts are a funny thing. Robin Neifield  |  Strategies  |  Print version Are You Ignoring Your Best Brand Advocates? Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving their best advocates a voice? Michelle Killebrew  |  Social Media  |  Print version Google's Hummingbird Update: Friend or Foe of the Marketing Executive? Do you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe explains what's new and how marketers should change their SEO strategy. Dave Lloyd  |  SEO  |  Print version RSS   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San FranciscoAs a global leader in 3D design, engineering, and entertainment software, Autodesk... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - EmeryvilleWebmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign... SEO Campaign Manager SEO Campaign Manager (Straight North) - CharlotteWe are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte... How to control costs in your business: 5 tips to keep spending down Sage October 30, 2013 Avoiding common VAT mistakes Sage October 30, 2013 How to keep your finances in check Sage October 30, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - tweetbroker.social@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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