 | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Ignore the naysayers: Why Pinterest is the real deal Pinterest this week raised $225 million in a fundraising effort that values the social network at $3.8 billion, twice the value of The New York Times. That suggests it's time to start believing in the female-focused network, despite the early doubts of largely male analysts, Kevin Roose writes. "Undoubtedly, there were many male, scrapbooking-averse venture capitalists who pooh-poohed Pinterest until they saw its user statistics, saw the dollar signs materialize, and changed their minds," Roose writes. New York magazine (10/24) Instagram ad demo prepares users for coming rollout Instagram will start photo- and video-ad campaigns as early as next week, and the social network sent out a sample ad to users on Thursday to prep them for the look. The ads will get a further rollout in the "coming week" and will feature a "Sponsored" note, the company said. Instagram's "approach to monetizing the platform is so careful you could almost characterize it as curatorial," said Rebecca Lieb, a digital advertising and media analyst at Altimeter Group. CNET (10/24), Advertising Age (free access for SmartBrief readers) (10/24)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | Actress' bra will tweet to boost cancer awareness A Nestle Fitness campaign aims to raise awareness of breast cancer by equipping celebrities with a bra that sends out tweets every time it's unclasped. Greek actress Maria Bakodimou will be the first to broadcast her bra status on Twitter, with the automated messages also including links to cancer-awareness sites. Mashable (10/24)  | Good webinar tactics can apply to collaboration meetings.
Webinars and web-based conferences are more common and that means you need to make yours better than ever to ensure attendance and, more importantly, to be effective. It's critical to prepare, engage, maintain focus and capture results.
InterCall and Adobe invite you to learn how to take control and own your meeting. Don't let it own you! Register today. |
 | Study: Facebook is an accidental news service About a third of Americans get their news on Facebook, a study says, but almost 80% of those people log onto Facebook for other reasons, and read shared news stories by chance. "People go to Facebook to share personal moments, and they discover the news almost incidentally," says Amy Mitchell of the Pew Research Center. USA Today (10/24)  | Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here. | | Finding marketing benefits in social psychology Social psychologists know that people are motivated by a few basic desires, such as the need to feel happy and to belong to a group, and smart marketers know how to use those desires to fuel online engagement, Sarah Lynch writes. "Tapping into these subconscious impulses in an authentic and genuine way is the best mechanism to give customers what they want and to boost your business," Lynch writes. SmartBrief/SmartBlog on Social Media (10/25)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Mustaches through the ages In support of "Movember," Nick Offerman -- perhaps better known as Ron Swanson from "Parks and Recreation" -- offers a spoof guide to history's best mustaches. Offerman describes the mustache enthusiasts of ancient Babylonia, the mustache's role in the British civil war and Teddy Roosevelt's ability to subdue a rhino using only his lip-warmer. YouTube/Made Man (10/23) |  | Three years after its founding, Pinterest is not only thriving, but beating lots of other popular Internet companies where it counts." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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