Measuring Business Results from a Social Customer Experience Program
Dave Evans | Social Media |       |  | Successfully managing a social customer experience program means measuring results and then using those measurements to guide that program. Today, I’ll show you a great way to gather insights through measurement. I’ll also offer some tips and pointers on where to collect the data you need. To get started, connect what you measure to your underlying business objectives. You already know you can measure the change in sales or expenses to understand the financial return (ROI).... |
Social Shopping – A Big Deal for E-Commerce in China?
Elisa Harca | Social Commerce | |  | Sina Weibo and Alibaba hit the headlines in August when they announced a collaboration that would allow users of China’s leading microblogging platform to make direct purchases from Taobao. As both accounts are rolled up into the same system, shoppers can use either Weibo or Taobao to log on. And Weibo has introduced a convenient new way of displaying Taobao products, which uses a “virtual card” to give information on pricing, popularity, and store credit rating as well as... |
Facebook Ads Helps Magnolia Pictures Boost ROI
Danny Goodwin | ROI Marketing | |  | Wanting to raise awareness and drive box office and iTunes sales, film company Magnolia Pictures turned to Facebook advertising. Facebook's Optimized CPM tool helped the company achieve nearly 2 million video plays of their movie trailers. Here's how. The Goal: Drive Video Views via Facebook Newsfeed Ads Indie film distributor Magnolia Pictures' goal was to expose people to their movies and ultimately drive users to view those films. Two recent films Magnolia promoted via Facebook... |
Cheez-It to Smart Car: We're Better Together
Susan Kuchinskas | Social Media | |  | Cheez-It's social media agency covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. Razorfish, one of Kellogg's digital agencies, activated the snack's Twitter account in September, and upped the ante with the campaign that includes a promoted tweet and a making-of Vine. The team drove the encrusted smart car around the campus of Northwestern University on ESPN's College Gameday. As Cheez-It has found on Facebook, its fans love to play with the cracker's... |
Social PPC – The Definitive Guide for Marketers
Elizabeth Marsten | Paid Search | |  | Initially considered an experimental field for search marketers to play with and a way for Facebook to make some kind of revenue off their 8 million free users, social PPC is quickly blossoming into its own advertising vertical. With Facebook's ever-expanding advertising options, the creation of the Facebook Ad Exchange (FBX), Twitter's promoted tweets and profiles, and the recent announcements of Instagram, Foursquare, Pinterest options coming soon, can the Social PPC Marketer or... |
How Media Companies are Learning from Social Conversation for 'Always-On' Engagement
Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event in New York City.
Pelin Thorogood | Analyzing Customer Data | Print version Cheetos Project TP Encourages Virtual Halloween Mischief
Cheetos latest digital campaign lets users virtually toilet paper the site of their choice.
Mary Lisbeth D'Amico | Strategies | Print version 5 Last Minute PPC Holiday Tips for Advertisers
Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns.
Lisa Raehsler | Paid Search | Print version Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com
Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require in a transition to responsive design.
McNeal Maddox | Strategies | Print version The Discrepancies Battle: Reporting From the Front Lines of Mobile Ad Operations
The mobile ads operations community faces a number of challenges on a daily basis, not the least of which are disparities in counting ads between an agency's ad server and that of the publisher. Columnist Joe Laszlo from IAB explains.
Joe Laszlo | Mobile | Print version Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.
Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're becoming your competitors.
Vincent Teo | Strategies | Print version Getting Excited about Google Analytics’ Upcoming Features
Let's focus on three that will open up new avenues on your journey of optimizing conversion rates.
Vinoaj Vijeyakumaar | Conversion & ROI | Print version Estee Lauder Asks People to Take Action Against Breast Cancer
Estee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete breast-cancer fighting actions.
Mary Lisbeth D'Amico | Strategies | Print version Wendy’s Extends Fan Devotion to #PretzelLoveStories
Wendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.”
Lisa Lacy | Strategies | Print version Google DoubleClick to Join FBX for RTB
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership.
Jennifer Slegg | Search Marketing | Print version |
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