Media Buying: Stuck in the Visual Web - 6 Strategies for Winning Short-Form Video

October 31, 2013 Media Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video Tessa Wegert  |  Media Buying  |             When Instagram launched its video capabilities this past summer, users hurried to try their hand at creating a 15-second clip on the social networking site. So too did brands: within days, companies like Burberry and Red Vines Candy were uploading their first attempts. The latter created a video that it turned into an ad for use on Facebook and Twitter. Since then, more than 80 different brands have welcomed Instagram Video into their digital campaigns. So says marketing company... Apple Ends Fiscal Year With Revenue Jump but Profit Fall Matt Kapko  |  Mobile  |             Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter leading into the all important holiday season. The Cupertino giant sold 33.8 million iPhones, 14.1 million iPads and 4.6 million Macs during the quarter. Profits dropped nearly 9 percent from last year's comparable period while revenues jumped 4 percent. iPhone sales increased 26 percent while iPad sales were essentially flat year-over-year. Mac sales also declined 6 percent from the... Retailers, YouTube and Holiday Shopping: Amp the Emotion Susan Kuchinskas  |  Video  |             YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. With 89 percent of holiday shoppers going online to research purchases, according to Google's research, retailers are still using YouTube to post creative that differentiates themselves and appeals to consumers who are in the upper to middle of the purchasing funnel. They'll push out specific promotional ads around Black Friday, according to Steve Arthur, head of... Fullscreen Expands YouTube Network for Brand Channel Management Matt Kapko  |  Video  |             Fullscreen is launching a concierge channel management service for brands and media companies, driving a new avenue of business for the YouTube network. Channel+, a refreshed suite of professional consulting services that have been available through Fullscreen’s backchannels for about two years, is now being formally offered to enterprise for a monthly, retainer-based fee. Ezra Cooperstein, chief operating officer of Fullscreen, insists that while the company’s core business... StreetFight Summit: In Local Marketing, How Close is Close Enough? Kristin Kovner  |  Media Buying  |             At the 2013 StreetFight Summit for local marketing, Duncan McCall, CEO of PlaceIQ, encouraged attendees to take a look at their phones and see how many apps are using location data. I did, and it was 17. Seventeen! Not just the obvious ones, either, like Google Maps or Seamless. My video apps, shopping apps, travel apps and music players all know where I am, too. We have truly entered the era of the local web, even if we (as both consumers and marketers) don't yet fully take advantage... Average Isn't Good Enough: Segment or Die! Average-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason explains why you must segment or die! Neil Mason  |  Verifying Business Value  |  Print version 5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday season. Simms Jenkins  |  Email Marketing Best Practices  |  Print version How To Get Comfortable with Big Data We're not all data scientists, yet we are capable of learning how to digest and integrate data in order to help us make better business decisions; these tips show you how. Amy Manus  |  Data-Driven Marketing  |  Print version A Digital Marketer Breaks Bad My digital marketing takeaways from blockbuster TV drama Breaking Bad. Mandeep Grover  |  Strategies  |  Print version Hanes Encourages Women to Talk Detection with Mammogram Monologues The Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with the procedure. Lisa Lacy  |  Strategies  |  Print version Why a CMS is Crucial for a Social Business With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns. Himanshu Sareen  |  Social Commerce  |  Print version Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but facts are a funny thing. Robin Neifield  |  Strategies  |  Print version Are You Ignoring Your Best Brand Advocates? Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving their best advocates a voice? Michelle Killebrew  |  Social Media  |  Print version Google's Hummingbird Update: Friend or Foe of the Marketing Executive? Do you think your website might have been affected by the Hummingbird algorithm Google quietly rolled out in August? Columnist Dave Lloyd from Adobe explains what's new and how marketers should change their SEO strategy. Dave Lloyd  |  SEO  |  Print version China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Adaline Lau  |  Social Media  |  Print version RSS   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San FranciscoAs a global leader in 3D design, engineering, and entertainment software, Autodesk... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - EmeryvilleWebmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign... SEO Campaign Manager SEO Campaign Manager (Straight North) - CharlotteWe are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte... How to control costs in your business: 5 tips to keep spending down Sage October 30, 2013 Avoiding common VAT mistakes Sage October 30, 2013 How to keep your finances in check Sage October 30, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - tweetbroker.social@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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