Post-IPO Twitter Positioned for eCommerce Dominance
Himanshu Sareen | Social Commerce |       |  | Sir. Will that be cash, credit... or Tweet? In the near future, be prepared for a whole new way to pay. Even after acquiring MoPub, 'the world's largest mobile ad exchange" and filing for an IPO with the SEC, it is still somewhat unclear where Twitter is headed. It is captivating to see how Twitter has gone from just another social network, to an emerging media player and possible news company, and now towards an advertising behemoth as well as a potential eCommerce player. While... |
Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins
Jennifer Slegg | Social Media | |  | Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search now allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments on Facebook. The update makes it possible for users to search within a period of time, such as posts within the last month or year: Users can also search for comments made by people posting from a specific location, posts on which... |
Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Yuyu Chen | Mobile | |  | As Black Friday 2013 (November 29) approaches, retailers are already gearing up for holiday promotions. This year, tailoring for multi-screen behavior and social media are more important than ever before. Online Black Friday sales last year increased 20.7 percent over 2011. This year, the National Retail Federation has already found that the government shutdown isn't much of an issue for U.S. consumers; they forecast a 3.9 percent increase in November/December U.S. general retail... |
Get Your Campaign in the Social Stream This Holiday Season
Roger Katz | Social Media Smarts | |  | There's a lot more to successful social promotions than getting a Like; thankfully, the land grab for Likes is over. Yes, brands should continue to invest in growing their audience on social, but the KPI for brand marketing this holiday season is mindshare. Is your social audience participating, engaging, and most importantly, sharing in the social stream? Did your promotion get passed along? When you reached one social fan, did you successfully reach their friends and colleagues,... |
Twitter Pulls Trigger on $1B IPO Plans
Matt Kapko | Social Media | |  | Twitter just tore the roof of its business, letting the public, potential investors and any armchair quarterback on Wall Street take the deepest look to date into its financial dealings and prospects. By revealing its S-1 documents that were previously filed with the SEC, Twitter set in motion its plans to raise as much as $1 billion selling 472,613,753 shares and becoming a public-traded company under the symbol “TWTR.” While Twitter’s initial public offering is expected... |
Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey
Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey.
Yuyu Chen | Mobile | Print version Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon
Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy.
Andrew Edwards | Verifying Business Value | Print version Gallo Family Vineyards Celebrates Family with Online Crest Creator
The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family.
Lisa Lacy | Strategies | Print version Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing.
Kara Trivunovic | Email Marketing Best Practices | Print version Determining the Value of Search Marketing to Your Brand
Discover your search marketing team's unfair advantage to help launch your brand to a leadership position.
Dave Lloyd | Search Marketing | Print version The Publisher of the Future Will Be Agile & Adaptive
The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready?
Jeanniey Mullen | Publishing | Print version Why The Creative and Media Divide Needs To Be Bridged
Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance marketing.
Jermyn Toh | Strategies | Print version Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season.
Yuyu Chen | Mobile | Print version Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park.
Lisa Lacy | Strategies | Print version Total Cost of Ownership Needed to Grasp Relationship ROI
As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.
Gary Stein | Strategies | Print version |
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