The future is mobile, Facebook exec says Facebook is looking to move beyond its social media roots and establish itself as the first-choice platform for brands seeking outreach at scale, says Carolyn Everson, the social network's vice president for global marketing solutions. That means establishing Facebook as a mobile solution as well as a social platform, Everson says. "Mobile is ... going to be used for virtually every aspect of the marketing funnel -- from brand building all the way to driving very specific direct-response objectives," she says. eMarketer (10/25)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Twitter's R&D costs rise as it shuns outside developers Twitter's research-and-development costs increased by 170% year-over-year in the third quarter, a sign that the network is increasing its focus on in-house products and shunning outside developers as it seeks to maximize revenue potential ahead of its initial public offering. "They will probably never let a business become huge on their platform. If someone is generating a ton of revenue on their platform, they're going to want to do it themselves," said Nihal Mehta, co-founder of LocalResponse. Bloomberg (10/28)  | Quantcast White Paper: Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We've found that consumers most likely to click on display ads are often vastly different from an advertiser's best-performing customers. Read this white paper to learn why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness. Download it now! |
 | | Most Read by Marketing Decision Makers | | Why are so many Johnson & Johnson brands skipping Twitter? Just 3 out of 19 Johnson & Johnson "megabrands" have active Twitter accounts aimed at U.S. users, according to this analysis, which notes that while the Neutrogena brand has more than 1.3 million "likes" on its Facebook page, it has no Twitter presence in the U.S. That absence is "curious," Cotton Delo and Jack Neff write, and points to a careful culture at J&J and a potential problem for Twitter. "As it prepares to go public, Twitter needs to demonstrate to Wall Street that it has widespread adoption on Madison Avenue," they write. Advertising Age (free access for SmartBrief readers) (10/28)  | Collaborating with your coworkers and clients just got easier
Working with others often requires more than just phone calls and messages, so stay connected with Office 365. With it, you get access to your familiar Office applications and you can work on the same Word, Excel, and PowerPoint files with others in real time. Plus share files in a central SharePoint site—virtually anytime, anywhere. Read more in this overview. |
 | Analyst: Facebook beats Twitter in shares, traffic and customers Twitter's reliance on the "one-way conversation" between influencers and followers is keeping it from connecting tweets to sales, whereas Facebook's friend-to-friend discussions are "so much stronger ... for commerce," says Brad Kam, vice president at Curebit. "Facebook is responsible for 10 times the number of shares, 20 times the amount of site traffic, and 30 times the number of new customers acquired," he says. VentureBeat (10/25)  | Good webinar tactics can apply to collaboration meetings.
Webinars and web-based conferences are more common and that means you need to make yours better than ever to ensure attendance and, more importantly, to be effective. It's critical to prepare, engage, maintain focus and capture results.
InterCall and Adobe invite you to learn how to take control and own your meeting. Don't let it own you! Register today. |
 | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | | | Why stupidity is a solid social media strategy Wendy's latest Twitter campaign, in which soap opera actors read users' tweets, is winning positive buzz, in part because it's too dumb to do anything other than laugh at, writes Carol Tice. "Making a marketing campaign patently ludicrous seems to help shield it from being a target of rude comments on Twitter," Tice writes. Forbes (10/28) | The late, great Lou Reed Legendary rock star and Velvet Underground frontman Lou Reed has passed away at the age of 71. Rolling Stone surveys his career and collects 20 of his greatest songs, including solo hits such as "Walk on the Wild Side," and the entirety of his monster anti-pop opus, "Metal Machine Music." Rolling Stone (10/27) |  | We wanted to create an environment where the content people see from the marketer is as good and as interesting as what they might see from a friend or family member." -- Carolyn Everson of Facebook, as quoted by eMarketer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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