Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Margaret Farmakis | Email Marketing Optimization |       |  | It's the email marketing equivalent of a crash diet. Every year, we work with clients who are experiencing the repercussions of mistakes made during the all-important holiday shopping season. They're coming to terms with the telltale signs and accepting that the damage has been done: rising complaints, decreasing inbox placement and declining engagement. After the email blasting binge comes the inevitable purge and a panicked attempt to offset the irrational, hedonistic, instant... |
Key Elements of a Realistic Attribution Model
Jeanne Jennings | Conversion & ROI | |  | In my last column, I provided a very simple data tree model for tracking behavior from the send through conversion. It's a good model, but the truth is that things aren't quite so simple in the real world. In the real world, not all buyers will click directly from your e-mail to the website and purchase. Some might open your e-mail and make a mental note about the offer, then visit the site later in the week and buy. For others, it may take some combination of touch points, say an... |
Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
Kara Trivunovic | Email Marketing Best Practices | |  | Jonah Berger, author of Contagious: Why Things Catch On, recently spoke at Shop.org Summit on characteristics that make products and ideas go viral. According to Berger, there are six STEPPS (Social Currency, Triggers, Emotions, Public, Practical Value and Stories) which, if incorporated, make your concept much more likely to be shared with others. As email marketers, we strive to have our emails shared; in fact, it's often a campaign KPI we measure to determine success. Berger's... |
Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Yuyu Chen | Mobile | |  | Plenty of retailers this holiday season will be looking to tap into the lucrative millennial market with mobile email marketing. Campaigner, an email marketing solution service, projects that the millennial generation will play a pivotal role in mobile purchases this holiday season. U.S. retail ecommerce holiday sales are expected to reach $61.8 billion this year, up 15 percent over 2012, according to market research company eMarketer. Transactions on mobile devices are expected... |
Over 50 Percent of Unique Email Opens Now Mobile
Yuyu Chen | Ad Industry Metrics | |  | As smartphone and tablet usage continues to grow, mobile devices have become an indispensable part of email marketing strategy. Nearly half of subscribers only opened emails on a mobile device, compared to 23 percent on desktop-only and webmail-only, respectively, according to Experian Marketing Services' (EMS) Quarterly Email Benchmark Study Q2 2013. Their report reveals that merely one percent of unique opens went to the non-mobile group (other), in which subscribers used both... |
Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013.
Yuyu Chen | Ad Industry Metrics | Print version Urban Outfitters App Deepens Digital Connection With Customers
Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand.
Susan Kuchinskas | Strategies | Print version Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting
Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better use?
Ben Plomion | Data-Driven Marketing | Print version Landing Page Video: Conversion Villain or Hero?
So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction?
Tim Ash | Conversion & ROI | Print version 2014: The Year of Social TV
Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV.
Marko Muellnernbsp; | Community Management | Print version Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users
Mobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make the technology exponentially more effective.
Paul Bremer | Video | Print version A Picture Paints A Thousand Words On Twitter
But you're more likely to gain a retweet using the microblog's native image uploading service.
Jon Wade | Social Media | Print version Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies
The brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear.
Lisa Lacy | Strategies | Print version Ted Baker’s "Redge Blaker" Speaks to Aging Hipsters
The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador.
Lisa Lacy | Strategies | Print version Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics
The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz.
Lisa Lacy | Strategies | Print version |
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