Email Marketing Best Practices: Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

October 7, 2013 Email Jonah Berger's 6 STEPPS for Success Applied to Email Marketing Kara Trivunovic  |  Email Marketing Best Practices  |             Jonah Berger, author of Contagious: Why Things Catch On, recently spoke at Shop.org Summit on characteristics that make products and ideas go viral. According to Berger, there are six STEPPS (Social Currency, Triggers, Emotions, Public, Practical Value and Stories) which, if incorporated, make your concept much more likely to be shared with others. As email marketers, we strive to have our emails shared; in fact, it's often a campaign KPI we measure to determine success. Berger's... Tips for Targeting Millennials With Mobile Email Marketing for the Holidays Yuyu Chen  |  Mobile  |             Plenty of retailers this holiday season will be looking to tap into the lucrative millennial market with mobile email marketing. Campaigner, an email marketing solution service, projects that the millennial generation will play a pivotal role in mobile purchases this holiday season. U.S. retail ecommerce holiday sales are expected to reach $61.8 billion this year, up 15 percent over 2012, according to market research company eMarketer. Transactions on mobile devices are expected... Over 50 Percent of Unique Email Opens Now Mobile Yuyu Chen  |  Ad Industry Metrics  |             As smartphone and tablet usage continues to grow, mobile devices have become an indispensable part of email marketing strategy. Nearly half of subscribers only opened emails on a mobile device, compared to 23 percent on desktop-only and webmail-only, respectively, according to Experian Marketing Services' (EMS) Quarterly Email Benchmark Study Q2 2013. Their report reveals that merely one percent of unique opens went to the non-mobile group (other), in which subscribers used both... What Does Salesforce's ExactTarget Acquisition Mean for Marketers? Derek Harding  |  Email Marketing  |             In August, I wrote about the impending merger of Omnicom (parent company of Innovyx) with French holding company Publicis. In an unexpected turn of events, this month I'll be writing about another merger, between ExactTarget and salesforce.com. The acquisition of ExactTarget by salesforce.com is relevant not just to customers and partners of the two companies, but to everyone working in digital marketing. ExactTarget is a leading email service provider that's been growing rapidly... 3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization Justin Williams  |  Email Marketing  |             Savvy email marketers now have the ability to rapidly send precisely targeted, relevant campaigns, driven by a wealth of customer data collected from different sources. Organizations are investing in making even more customer data available to marketers, based on the premise that more data will improve marketing results. Faced with so many possible improvements, how do we identify the best opportunities to pursue - those we can accomplish quickly and count on to actually improve... Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Yuyu Chen  |  Mobile  |  Print version Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance policy. Andrew Edwards  |  Verifying Business Value  |  Print version Gallo Family Vineyards Celebrates Family with Online Crest Creator The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Lisa Lacy  |  Strategies  |  Print version Determining the Value of Search Marketing to Your Brand Discover your search marketing team's unfair advantage to help launch your brand to a leadership position. Dave Lloyd  |  Search Marketing  |  Print version Post-IPO Twitter Positioned for eCommerce Dominance While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Himanshu Sareen  |  Social Commerce  |  Print version The Publisher of the Future Will Be Agile & Adaptive The publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual preferences. Are you ready? Jeanniey Mullen  |  Publishing  |  Print version Why The Creative and Media Divide Needs To Be Bridged Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance marketing. Jermyn Toh   |  Strategies  |  Print version Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments. Jennifer Slegg  |  Social Media  |  Print version Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Yuyu Chen  |  Mobile  |  Print version Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’ Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Lisa Lacy  |  Strategies  |  Print version RSS   Webinars Upcoming Events Link Building FAQ's October 8, 2013 1:00pm ET / 10:00am PT 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business October 15, 2013 1:00pm ET / 10:00am PT Preparing for the Mobile Majority: How to Win When Mobile Matters Most October 17, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers SEO/PPC Project Manager SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... Search Manager Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... Search Analyst Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ... A retailer's guide to the "right way" for personalised web experiences Sitecore October 02, 2013 Seven Questions Every Advertiser Should Ask About Ad Performance Quantcast October 01, 2013 Adapt marketing for multiple devices Sitecore September 23, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - tweetbroker.social@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media