StreetFight Summit: In Local Marketing, How Close is Close Enough?
Kristin Kovner | Media Buying |       |  | At the 2013 StreetFight Summit for local marketing, Duncan McCall, CEO of PlaceIQ, encouraged attendees to take a look at their phones and see how many apps are using location data. I did, and it was 17. Seventeen! Not just the obvious ones, either, like Google Maps or Seamless. My video apps, shopping apps, travel apps and music players all know where I am, too. We have truly entered the era of the local web, even if we (as both consumers and marketers) don't yet fully take advantage... |
YouTube to Launch an Ad-Free Music Subscription Service?
Jessica Lee | Video | |  | Rumors are flying this week about the possibility YouTube may launch a subscription-based music streaming service to compete with Spotify before the end of the year. According to the NYTimes (citing people who were not authorized to discuss the service publicly), the subscription could cost $10 a month and grant access to videos on demand without advertising interruptions. Users would have the option of watching the video or simply listening to the track. No doubt this new service... |
LinkedIn Revamps Products, Integrates Email Workaround For iPhones
Matt Kapko | Social Media | |  | Mobile will soon be driving every aspect of LinkedIn’s business. The company is reengineering its product roadmap and focus to extend its professional graph of 238 million members into an economic graph tailored for this increasingly mobile-centric world. LinkedIn’s executive team introduced a series of new mobile apps in San Francisco on Wednesday, including a redesigned iPad app and a new service that integrates the LinkedIn network with users’ email accounts directly on... |
Q4 Push for Profits: 5 Infographics You Need to See To Make It Happen
Jeanniey Mullen | Publishing | |  | If a picture is worth a thousand words, then an infographic must be worth one thousand dollars (per image) from prospective customers. Infographics force the creator to break complex subjects down into bite sized, easy to digest capsules of insight. Only the cream of the crop elements survive; it's not like that 68 page powerpoint slide you might get otherwise. Better yet, the insights are married with images that make them unforgettable. I often challenge clients to create an... |
Native Ads vs In-App Purchases: Context is King
Frank Sinton | Video | |  | As powerful as mobile apps are for distributing content and capturing user engagement, the fact that most are offered free of charge puts publishers at risk of losing money on them. According to a recent report from Gartner, there will be 102 billion apps downloaded this year worldwide. Of those, 91 percent those will be free. Aside from those free apps essentially written off as marketing costs for larger brands, publishers have two monetization options to choose from: in-app purchases... |
Moët & Chandon Celebrates Life’s Successes with #MoetMoments
Moët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter.
Lisa Lacy | Strategies | Print version PPC Ad Creative: Follow the Rules, Dammit!
In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains.
Andrew Goodman | Paid Search | Print version Using Email to Get the Conversion (Without Stalking)
Whether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someone who has opted in can (and will) flag your mail as spam if it comes too frequently or provides no value.
Tim Ash | Conversion & ROI | Print version Get Attention in Competitive Holiday Inbox Tabs with These Email Tips
Inbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst a sea of competitors in the promotions tab this holiday season.
Justin Williams | Advanced Email Marketing | Print version Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers
The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes.
Lisa Lacy | Marketing to Latinos | Print version Adobe Says Social Media Changing Retail Marketplace
Adobe's Social Media Intelligence report says that brands' social media efforts are paying off.
Susan Kuchinskas | Social Commerce | Print version Buffer Shows Off Social Crisis Management Chops After Spam Hack
Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed.
Miranda Miller | Social Media Smarts | Print version Successful Social Marketing is So Much More Than Social Media
Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI.
Jon Miller | Social Media Smarts | Print version Online Advertising, BATNAs & the Failure of Do Not Track
IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data.
Guest | Politics & Advocacy | Print version Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search
Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shares three soft conversions you should be using to track user actions.
Jeremy Hull | Paid Search | Print version |
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