New Technologies to Help Juice Your Holiday Sales
Michael Della Penna | Community Management |       |  | Predictions are starting to flow in, as experts pontificate about the sales prospects for this year’s holiday season. Analysts foresee holiday sales anywhere between 2.4 percent and 4.5 percent up this year, depending on which source you tend to believe. In the worst case scenario, where sales rise just 2.4 percent and store traffic decreases 1.4 percent, this could potentially be the industry’s worst performance since 2009. To prepare for the worst, marketers need to work... |
5 Brands Using Instagram to Interact & Build Fan Relationships
Ekaterina Walter | Social Media Smarts | |  | If you're not yet familiar (and in love with) Instagram, it's an app that adds instant artiness to your phone pictures, with fun filters and easy-to-use editing tools. You have seen Instagrammed photos, even if you're not aware of it; they are those sepia-toned or diffused, square photos, with borders or cool effects, that your friends upload to Facebook and Twitter. There's a reason it feels like they are everywhere: in the three years since it launched, Instagram has notched up... |
Yelp Adds CPC Advertising to Enhanced Listings
Pierre Zarokian | Social Media | |  | Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features. These programs are offered on a 6- or 12-month initial term. If you cancel prior to the end of your contract, there is an early termination fee equal to one month's maximum charge ($200). A Yelp sales rep did share the following information and new program... |
5 Reasons No One Clicks Through On Your Brand's Tweets
John Lee | Social Media Smarts | |  | It's one of the most maddening conundrums of social marketing: "I have great content. I'm promoting it. But no one clicks through to actually see it." Your brand's content isn't the problem. It's you. As soon as you start thinking your content is great, you get lazy. You begin operating with the assumption that merely tweeting a link to your amazing article/infographic/video will drive a deluge of clicks and retweets. Social just doesn't work that way. It's not about what you post.... |
Post-IPO Twitter Positioned for eCommerce Dominance
Himanshu Sareen | Social Commerce | |  | Sir. Will that be cash, credit... or Tweet? In the near future, be prepared for a whole new way to pay. Even after acquiring MoPub, 'the world's largest mobile ad exchange" and filing for an IPO with the SEC, it is still somewhat unclear where Twitter is headed. It is captivating to see how Twitter has gone from just another social network, to an emerging media player and possible news company, and now towards an advertising behemoth as well as a potential eCommerce player. While... |
Tealium AudienceStream Aims to Bring Order to Fragmented Data
Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including email, multi-channel messaging, content management and more.
Matt Kapko | Data-Driven Marketing | Print version Big Data vs. Better Data: Marketing Beyond Hunting & Gathering
While it's true that marketers can know, learn and do more with data, just possessing it is not enough.
Dana Hayes Jr. | Media Planning | Print version Inbound Marketing for eCommerce: Marketing on Steroids
Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop.
Luke Summerfield | Publishing | Print version Brand gTLD Subdomain Strategy: Navigating the New Technology Platform
As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD.
Jennifer Wolfe | Data-Driven Marketing | Print version Building a Culture of Measurement
The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the needs of the modern business.
Rand Schulman | Convergence Analytics | Print version Paid Media Spend Rising, 96% of Brands Use Owned: Converged Media Study
The new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven.
Yuyu Chen | Ad Spend | Print version Kraft’s "Noodle Reunion" Unites Families Over Surnames & KD
For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name.
Lisa Lacy | Strategies | Print version Why Headline Testing is Still Valuable and 5 Variation Tips That Will Win
You need to write content that will actually sell. Here are 5 tips to write headlines worth testing.
Breanne Maliniak | Actionable Analysis | Print version Great, All of My Keywords Are Gone...Now What?
Google is encrypting all keyword-level organic search data. Here's how marketers can deal.
Scott Kellam | SEO | Print version Key Elements of a Realistic Attribution Model
Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly.
Jeanne Jennings | Conversion & ROI | Print version |
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