A-B InBev says Facebook wins require fans and dollars

How social's "symbiotic relationship" with TV drives live viewing | Facebook revamps ad tools, expands API program | How Twitter grew up, and why other tech firms should too Created for tweetbroker.social@blogger.com |  Web Version     October 9, 2013 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Sponsored By How social's "symbiotic relationship" with TV drives live viewing The use of Twitter and Facebook as second screens while watching TV is helping to push viewers back to live viewing in an age when DVRs and on-demand programming have pushed down ratings, observers say. "It's a great symbiotic relationship where we drive the conversation on Twitter, and that conversation on Twitter drives people back to watch our shows," said Viacom chief Philippe Dauman. He pointed to MTV's Video Music Awards, a show that generated 18.5 million tweets, according to Nielsen's Social Guide. Bloomberg (10/8) Share:      Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas.   Network Update Sponsored By Facebook revamps ad tools, expands API program Responding to the desire of businesses to target objectives when creating ads, Facebook has revamped its ad buying and reporting tools. "The ad buying process on Facebook will now start with a simple question: What's your advertising objective?" writes Emil Protalinski. Separately, the social network is taking its API program international, allowing content producers to display Facebook conversations in their shows and to search Facebook posts for user data and demographics. TheNextWeb.com (10/8), TheNextWeb.com (10/8) Share:      How Twitter grew up, and why other tech firms should too The filing for Twitter's pending public offering lacks the bombast and boundary-stretching of filings by tech companies such as Groupon, Zynga and Facebook, Steven Davidoff writes. That's a sign of Twitter's maturity, and should appeal to investors seeking a solid, reliable bet. "The future billionaires of Silicon Valley may want to pay attention. Humility and diligence can sometimes work wonders for your I.P.O.," Davidoff writes. The New York Times (tiered subscription model)/DealBook blog (10/8) Share:      Reducing the costs and risks of data storage in the federal government IBM Tivoli Storage software can help federal organizations make the most of what they already own. Its flexible and scalable design securely protects data and ensures data availability throughout its useful life. Learn how IBM is helping government agencies customize solutions while allowing missions to be completed on time and under budget. Download the free solutions paper. Ideas in Action Sponsored By A-B InBev says Facebook wins require fans and dollars Anheuser-Busch InBev's Bud Light recently ran a Facebook campaign that had a return six times greater than its spend, according to a Facebook study. This success required paid ads to make sure its 17 million fans and other users saw its content, said Lucas Herscovici, A-B InBev's vice president for digital marketing in North America. "If you really want to reach a bigger audience, you need to put money behind it," he said. Advertising Age (free access for SmartBrief readers) (10/8) Share:      Could Your POS Generate More ROI? Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. Trending Articles from Advertising Age Sponsored By Free access for SmartBrief readers Rookie Advertiser USAA: We Won Big with Marketing Social Media Is About 'Playing the Odds, Isn't It?' Key Takeaways From the Beer Wholesalers Annual Confab Share:      Whitepaper: 12 Tips for Better Cash-Flow Management Good cash flow is essential to running a successful business. In many cases, the simplest changes can help to dramatically improve your results. In this white paper, we've rounded up 12 top pieces of advice from seasoned small business owners and finance experts. Join the OPEN Forum® Community and receive the free whitepaper. Research and Reports Sponsored By What Facebook can tell us about modern marriage A study offers a snapshot of modern marriage by trawling through married couples' Facebook pages. The analysis indicates that 28% of married couples went to the same college, and 15% went to the same high school. Religious colleges had the highest rates of married graduates, researchers found. Inside Facebook (10/7) Share:      Social Media Defence 2013 returns to London! The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed!   SmartPulse Sponsored By Does your company have a position solely dedicated to social media management? No  58.14% Yes  41.86% Poll analysis Is there a future for the social media manager?: Nearly 6 in 10 respondents said their company doesn't have a position dedicated entirely to social media, and that matches up with the "sea change" in business social use that has been written about by HootSuite's Ryan Holmes, among others. But even if social is becoming part of everyone's job, "[t]here will still be those who are confused by it, those who can do it and those who can do it well," SmartBrief's Stephen Yusko writes in SmartBrief's SmartBlog on Social Media. Share:      Which Facebook advertising objective is most important for you?  Clicks to website Website conversions Page post engagement Page "likes" App installs App engagement Offer claims Event responses NEW: US 2013 Consumer Data Privacy Study — Advertising Edition Did you know 35% of consumers stopped doing business due to privacy concerns and only 1 in 4 are willing to share data for free services? In this free report, learn what consumers think about online advertising and associated privacy implications. See how it impacts your business and what you can do about it. Download the free report now. Business Tips and Advice Sponsored Content from American Express How To Create A Culture Of 'Shameless Honesty' Bruna Martinuzzi Share:  The 3 Rules Of Eye Contact Etiquette Vivian Giang Share:  What The Shutdown Means For Small-Business Loans Kelly Spors Share:  4 Ways to Keep Your Millennial Workers Happy Rieva Lesonsky Share:  Introducing the Fact-Based Meeting Sean Blanda Share:  The Takeaway Should you replay your greatest Twitter hits? When one of your tweets gets a significant amount of buzz, it's tempting to try blasting the same message a second time. An analysis suggests that repeated tweets get about three-quarters as much buzz the second time around, but that only highly successful content really benefits from a second outing. "[I]f there's something your audience really likes, recirculating it, even months later, may help draw noticeably more attention," Stephanie Meyers writes. Inc. online (free registration) (10/7) Share:      Social Shareable Twitter's upcoming IPO lifts stock prices for unrelated Tweeter Financial regulators were forced to step in last week after investors rushed to buy stocks in Tweeter, a home-entertainment company whose stock ticker, TWTRQ, was just a "Q" away from Twitter's announced TWTR. Buy orders from investors who apparently believed they were buying a slice of Twitter drove up Tweeter's stock price by more than 2,000% before officials temporarily suspended trading. All Things D (10/8) Share:      Position Title Company Name Location Digital Strategist Beeby Clark+Meyler New York, NY Social Media Community Manager Beeby Clark+Meyler Stamford, CT Director of Digital Content/Social Media Northern Illinois University DeKalb, IL Service Co-ordinator/Customer Service Representative Portline supplies Nationwide, United States Click here to view more job listings.   SmartQuote Twitter appears to be the first big tech I.P.O. in which a company simply prepared a thorough filing without pushing the boundaries." -- Steven Davidoff, writing in The New York Times' DealBook blog Share:        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Publisher:  Dena Malouf   P: 202.407.7837 Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information