Twitter Adds Tweet Scheduling Function for Advertisers
Jessica Lee | Social Media |       |  | Many marketers use third-party social media dashboards to schedule their tweets ahead of time. But Twitter advertisers may be able to give those tools a rest with Twitter’s new scheduled tweets option. "All marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance," Twitter said in its announcement. "These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan... |
B2B Selling via LinkedIn Company Pages and Groups
Jasmine Sandler | Social Media | |  | Global B2B Sales professionals in a multitude of industries, ranging from telecommunications, manufacturing and high-tech to financial services are maturing in their use of LinkedIn to find and engage with their target audience. Many are starting to consider their LinkedIn profile more seriously, as the top B2B social network--with over 238 mm business professional users--grows and delivers business at a rapid pace. Two Critical Tools for B2B Sales via LinkedIn In using LinkedIn... |
2014: The Year of Social TV
Marko Muellner | Community Management | |  | As you emerged from your Breaking Bad binge bunker, you might have noticed some buzz around the next big thing: social TV. Most recently driven by Facebook's pending but delayed TV ad offering, Twitter's IPO announcement and some high-profile deals between measurement and media companies and the social networks, it seems everyone is talking about the intersection of TV and social. Generally, "Social TV" is defined as, "Technology that supports communication and social interaction... |
Facebook Rolls Out New Page Insights Analytics
Jessica Lee | Analytics | |  | Facebook has officially rolled out its new Page Insights analytics. While some page managers may have already been experimenting with the data as an early adopter, for many, it's a brand new look. So let's quickly go over what you can find in the new analytics, which Facebook promises to bring better insight in a more simple-to-understand manner. First, Facebook explained the major changes of its analytics in an announcement: To help Page admins better see how people interact... |
A Picture Paints A Thousand Words On Twitter
Jon Wade | Social Media | |  | An interesting blog post from Dan Zarrella piqued my attention this week. He has carried out a statistical analysis of over 400,000 randomly selected tweets to understand how often they got retweeted. The full article is available here: http://danzarrella.com/use-images-on-twitter-to-get-more-retweets.html# What he found, whilst it shouldn’t be surprising, does make you pause for thought. You’re far more likely to gain a retweet by using Twitter’s native image uploading service... |
2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters
Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report.
Yuyu Chen | Ad Spend | Print version Does the Future of Targeted Marketing Require Progressive Personalization?
The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step.
Mark Ryan | Analyzing Customer Data | Print version Not So Fast! 7 Hurdles to the Big Data Revolution
Behind the big data hype are a few realities that threaten to stall the revolution.
Kristin Kovner | Media Buying | Print version Digital Footprints: Following the Data Trail
What can the digital footprints tell you as a marketer and what do they mean to consumers?
Katrina Conn | Advanced Email Marketing | Print version Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013
Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via different paths. Is it a curse or an opportunity to innovate and improve?
Crispin Sheridan | SEO | Print version In Mobile Advertising, the Black List is the New White List
Are you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list.
Shannon E. Denison | Mobile | Print version Foursquare Launches Self-Serve Ads for US Local Businesses
Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door.
Miranda Miller | Display Advertising | Print version Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013.
Yuyu Chen | Ad Industry Metrics | Print version Urban Outfitters App Deepens Digital Connection With Customers
Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand.
Susan Kuchinskas | Strategies | Print version Adobe Upgrades Analytics to Measure Apps and Find Anomalies
Adobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights.
Susan Kuchinskas | Analytics | Print version | 
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