Thursday, October 24, 2013

Twitter is No. 1 for social shopping, teens say

Twitter directors are lined up for a big payday | LinkedIn enhances mobile offerings as traffic surges | LinkedIn's iOS e-mail extension raises security concerns
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October 24, 2013
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Twitter directors are lined up for a big payday
Twitter's external directors will get up to $16 million in cash and stock in their first year with the company, and up to $8 million a year thereafter, according to filings made by the company. That's far more than the $50,000 a year received by most of Facebook's directors. "Serving as an outside director at Twitter is shaping up to be a sweet gig," Scott Thurm writes. The Wall Street Journal (tiered subscription model)/Digits blog (10/23)
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Network Update
LinkedIn enhances mobile offerings as traffic surges
LinkedIn expects more than half its traffic next year will come from mobile devices and is enhancing its mobile offerings in response to that expected demand. Revamped mobile applications include the integration of the social network with Apple's mobile e-mail. Bloomberg (10/23), The New York Times (tiered subscription model)/Bits blog (10/23)
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Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today.

Ideas in ActionSponsored By
Coke to advertise vintage, high-fashion line on Twitter
Coca-Cola has partnered with designer Dr. Romanelli, also called DRx, to develop a new line of vintage-inspired clothes that will be advertised on social media. The 200-piece "Coca-Cola by DRx" line will have Twitter ads with the #CokeByDRx hashtag. Coke's global licensing business is set to grow by 10% this year, said Kate Dwyer, head of global licensing. Adweek (10/23)
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NEW: US 2013 Consumer Data Privacy Study — Mobile Edition
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Research and ReportsSponsored By
Twitter is No. 1 for social shopping, teens say
When it comes to social shopping, 26% of teenagers turn to Twitter, according to a new study. That puts the site ahead of both Facebook and Instagram, each of which won the backing of 23% of teens. Mashable (10/23)
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The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed!
 
Business Tips and Advice
Sponsored Content from American Express
The TakeawaySponsored By
5 tips for getting your stuff shared
Having content shared not only improves reach among users' networks, but also raises Google search-result ranks. To encourage sharing, marketers should ensure social buttons are enabled, that each post has an exciting image and the headlines grab attention, Tom Mangan writes. "You can find a wealth of advice online about the best time to post, but you already have the best data in hand: your website's analytics data," he writes. RepCapitalMedia.com (10/23)
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Social Shareable
6 unbelievable creatures that really exist
A new book catalogs the world's weirdest creatures. Among the strangest: the goblin shark, which uses a comically long, electrically sensitive snout to detect nearby prey; the axolotl, an alien-looking salamander with external gills; and the yeti crab, which has shaggy furlike bristles covering its colossal front claws. The Telegraph (London) (tiered subscription model) (10/23)
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Position TitleCompany NameLocation
Director of Digital Content/Social MediaNorthern Illinois UniversityDeKalb, IL
Service Co-ordinator/Customer Service RepresentativePortline suppliesNationwide, United States
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SmartQuote
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."
-- Scott Adams,
American cartoonist
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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